Preperation for Transferring 25 Employees to France for Business Research Paper

Preperation for Transferring 25 Employees to France for Business - Research Paper Example Per the solicitation made to decide the ebb and flow political, business, and financial conditions in France, this exploration report gives a nitty gritty record of the equivalent considering its significance to the capacity of the representatives to work in another culture. The solicitation required an overview of the socio-social condition in France, including subtleties of correspondence conventions and behavior, French public activity, and their business decorum. These three elements will significantly affect the capacity of your representatives to be profitable in France. Correspondence is particularly significant given that the French consider great relational abilities as an indication of instruction and insight. Consequently, I explored how composed, verbal, and non-verbal practices can influence day by day life, social collaboration, and business activity. My fundamental proposal is that the exchange of representatives is attainable, especially in light of the fact that your organization as of now has some nearness in the French market. On the off chance that you do choose to go follow up on the suggestions and move the representatives, the examination discoveries and proposals spread potential situations and inevitabilities. It is my expectation that the exploration report will frame some portion of your rules in setting up your representatives for the difficult however energizing socio-social changes and new strategic approaches. V/r Shondrea A. James Executive Summary This exploration report decides to accomplish three significant targets; to decide the financial circumstance in France, to discover the best strategic approaches that representatives moving to France would need to cling to, and to recognize openings and dangers that would accompany extending the organization in France. The paper additionally examines the monetary circumstance in France, French work laws, and the country’s socio-social condition with data on these gathered by me ans of essential and auxiliary methods. As a senior individual from the European Union, France is one of Europe’s and the world’s driving economies. The administration keeps up solid nearness in certain ventures like open vehicle, force, and safeguard, which implies that the hardware business should make with some administration guideline. The examination study found that the work costs in France have been expanding consistently in the course of recent years, while their assessment rates are like those of different nations with comparable GDP to theirs. France is comprised of a Latin and Celtic larger part with a few minority networks including Basque and North Africa. When imparting in France, it is essential to take note of that verbal, non-verbal, and composed correspondence is significant and have explicit standards. Concerning their public activity, the French worth their food, deal with their families, pay attention to child rearing, and are commonly private indi viduals with social separation. At long last, business manners is significant with arrangements being obligatory and their dropping or postponement requiring correspondence. The gadgets business is profoundly serious in France with instances of the top brands including Mdp Finance, Navimo Group, Ten Power Industry Co., Laboratoire Biopharne, and Sealing Package Industrial. While the opposition is intense, the French gadgets indus

Creativity and Gifted Students

Inventiveness and Gifted Students Acquaintance Creativity alludes with the capacity of an individual to bring something ‘new’ or essentially one that didn't exist before into being. It can likewise be characterized as finding new applications for thoughts or things that recently existed. New for this situation is utilized generally to allude to new thoughts as is in the experience of the person.Advertising We will compose a custom paper test on Creativity and Gifted Students explicitly for you for just $16.05 $11/page Learn More The procedure of innovativeness can be separated into two primary procedures, that is, thinking of the first thought and afterward following up on the first plan to deliver it into a reality. A skilled individual is one who shows surprisingly exceptional execution in accomplishing something contrasted with others of a similar age and experience. Inventories for estimating talent The skill of an individual is viewed as quantifiable and can be assessed by overseeing the subject mod ified tests and afterward dissecting the outcomes. A great deal of research, before, has been done on the subject of skill accordingly; various individuals have found various tests that are utilized to decide the talent of an individual. Skilled kids are distinguished and selected into programs for talented individuals where they are supported into better individuals. These tests have been applied after some time to figure out which understudies are qualified for enlistment into the talented projects. A portion of the tests utilized incorporate; The Cognitive Abilities Test that is utilized to quantify a person’s mental capacity, the Iowa Test of Basic aptitudes along with the Iowa Test of Education Development both used to gauge the subject’s accomplishment and Children’s Academic Intrinsic Motivation Inventory are utilized to gauge the subject’s level of inspiration. Tests for imagination of an individual ought to likewise be utilized in deciding qualif ication into skilled projects (Kim, 2009, p.7). The limit of innovativeness of an individual is estimated by The Group Inventory for finding Creative Talent and the Torrance trial of Creative Thinking, which was named after its innovator Dr. E. Paul Torrance, a main scientist in the field of imagination who created it in 1966.Advertising Looking for paper on instruction? How about we check whether we can support you! Get your first paper with 15% OFF Learn More According to Dr. Torrance, innovativeness can be summed up as a persistent procedure of acknowledging issues, inadequacies, holes in information, missing components, disharmonies; recognizing the trouble and its answers by making surmises, detailing speculations, testing, changing and retesting them where important and afterward in the long run imparting the outcome. Tests for imagination ought to be utilized in assessment of qualified understudies for talented projects since they help decide the capability of the subject in innovative inclinations (Davis, 1986, p. 63). There are numerous components of innovativeness, and it is significant that the right test is picked to decide each element of imagination. In this way, various arrangements of tests to quantify imagination ought to be utilized in picking youngsters for talented projects relying upon the focal point of the program. The inventive limit estimating tests contain an abundance of data on them which can help uncover the disparate reasoning and the familiarity of the subject. At the point when an individual participates in imaginative propensities, they are generally encircled by numerous elements including their experience, their way of life and discipline and above all, their own depiction of innovativeness, and in this manner, managers of tests that measure a child’s qualification for enlistment into a skilled program should think about this while doing as such (Kim, 2009, p.11). The tests should rhyme well with the subject’s c ulture aura and control on the grounds that nature of the subjects additionally not just the gifts the individual has impacts their capacities. It is for the eventual benefits that the inventive estimation tests be not by any means the only ways used to recognize innovativeness in people and qualification or be the main instrument on which the choice is made. There ought to be a few tests to select genuinely people for skilled programs.Advertising We will compose a custom exposition test on Creativity and Gifted Students explicitly for you for just $16.05 $11/page Learn More However, the consequences of tests for assessing qualification of kids in talented projects enlistment ought not be looked at against one another. Each culture and society has their own meanings of greatness and the sorts of knowledge that it esteems. These elements ought to likewise be contemplated while managing imagination tests. This implies tests for dissimilar reasoning, inspiration, inventories in intrigu e, demeanor and character and judgment of items ought to be managed when choosing which youngster will be acknowledged into a talented program and which one won't. Most trial of talent depend for the most part on the verbal ability or the sum and incomprehensibility of data the subject has which is the reason imaginative tests ought to be embraced as a decent expansion to those tests. Innovativeness tests give of the opposite side of the subject’s capacities that are independent from the immense information and gifts subsequently rejecting off biasness. Additionally, sentiments from different specialists in the pertinent fields and teaches ought to be utilized to guarantee the accomplishment of the way toward distinguishing qualified kids for skilled projects. Imagination tests, for instance, the Torrance trial of Creative Thinking are anything but difficult to oversee, and they don't require a lot of time. They have a couple of alerts to watch and considering the broad resea rch on this field has been going on, they are exceptionally viable. They are reasonable as far as sexual orientation, culture and financial incongruities, and they ought to be abutted with different tests to figure out which understudies are tried out talented programs.Advertising Searching for paper on instruction? We should check whether we can support you! Get your first paper with 15% OFF Find out More References Davis, G. A. (1986). Innovativeness is always (second ed.). Dubuque, Iowa: Kendall/Hunt Pub. Co.. Kim, K. (2009). Would we be able to believe innovativeness tests? A survey of the Torrance Test of Creative Thinking (TTCT)†. Innovativeness Research Journal. 18(1), 3-14.

Love In Great Expectations Essay Research Paper free essay sample

Love In Great Expectations Essay, Research Paper Webster? s word reference characterizes love from various perspectives, ? A sentiment of extraordinary want and appealing power toward a person with whom one is arranged to do a support ; the feeling of sex and relationship. To hold a sentiment of exceptional want and appealing power toward ( an individual ) ( Webster, love ) ? . In Great Expectations, Pip is going through adulthood, and is regularly experiencing adulthood. We find that Pip is ever craving for companions, family, and for affection. Love can be a figure of things to various individuals. Love is a feeling, where there is no wrong definition, for it suits every single individual in any case, by and by certain highlights are the equivalent among everyone. Pip thinks he is infatuated, yet in my paper I explore in the event that it? s an existent want of captivation for Estella, or just a first huge pulverize which kept going all through his high school mature ages. We will compose a custom paper test on Love In Great Expectations Essay Research Paper or then again any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Pip? s love for Estella is regularly a single direction road, at any rate in his eyes. From the moment Pip meets her, he feels an appealing power towards her. At a similar thing, Estella? s outward emotions towards Pip are frustrating and barbarous. From smacking him in the face each piece hard as she can, to doing him experience each piece low as soil expressing he has coarse authorities and thick colloidal suspensions and such, Estella can persecute Pip inside. He feels as if he can non permit Estella cognize how he genuinely feels other than expressing Miss Havisham and Estella her conscience that she was sensibly, yet normal. As clasp goes on, Pip takes in about Estella from her demeanor and visual perspective. This mentality and visual perspective is the thing that Pip needed to accomplish so that Estella would cherish him. In section 17 Pip Tells Biddy? I am non at entirely cheerful as I am? ( Dickens, 127 ) . He needs to go an honorable man, a supplement to a woman # 8211 ; Es tella. Again expressing his emotions to Biddy, he claims. ? the lovely youthful woman at Miss Havisham? s. Also, she? s more lovely than anyone ever was, and I respect her dreadfully, and I need to be a delicate grown-up male on her history? ( Dickens, 129 ) . This is the primary clasp we found out about Pip? s love from Pip. Thusly far we expect that he enjoys her, however we neer truly hear him state it. The grounds, which he gave Biddy, are his wants, his ain fixation, or a? bogus love? . Pip has no existent land to wish, permit completely love Estella since he scarcely knows her by any means. All Pip knows is a youthful miss, which was instructed to intrude on work powers? s Black Marias. Estella is Miss Havisham? s scaled down me of her sense of self, a despondent grown-up females who has no sentiments of adoration, yet simply disdain in her chest. She instructed Estella that work powers were terrible due to her days gone by, and Estella? s feelings and thoughts we covered under Miss Havisham? s thoughts. This was so early found to start with when Estella declares that Pip is normal. As of now in cut, Pip felt awful and Estella knew it, however past that she expresses increasingly scornful things in forepart of Miss Havisham for she realizes it makes her pleased keeping up her cheerful. This was appalling since it kept Estella from ever really cherishing individual all through the entire novel. Explanations like, ? Well? Would you be able to intrude on his chest? ? ( Dickens, 60 ) which are the start for distinction emergencies in this book among both Pip and Estella in like manner. The activities which originated from explanations by Miss Havisham are what keeps Pip and Estella constantly going all through unchanging distinction modifications, in this way doing it about close to difficult to cherish. Pip neer would have the option to get a genuine energy about who she was on the grounds that she, similar to him, would modify like the method of air current at some random clasp. For an extraordinary duration of the novel, Pip is charmed by Estella. He thinks he is enamored, however with no strong grounds regarding why. As a peruser, it tends to be seen that Pip being a youthful grown-up male, is going through changes and is pulled in truly to Estella by the by that can simply mensurate such a large amount of affection. This was demonstrated when Biddy revealed to Pip she enjoyed him, yet he picked Estella. Pip experienced new emotions, which he neer had encountered, sentiments that he doesn? T think about. All through the book we find that his bogus love controls Pip. His captivation for Estella rouses him to go an informed man of honor. We, similar to Pip have no idea to what extent he will encounter like he accomplishes for Estella. We do cognize his fascination is for the inaccurate grounds. Pip really didn? Ts have any person or thing to contrast his fascination and, in this way it gave him no ground non hold 1. He neer had love before, non the adoration, go forthing him nil to contrast with check whether he is really enamored. Pip appeared past a reasonable vulnerability in his mind, that he started with a profound fixation for Estella. In the terminal of the novel, he discovers that he loves Estella, and that his affection will neer be normal. All through the book Pip purports his affection for Estella, yet she ever says it can neer go on. He imagines that there is ever trust up until he discovers she is to be hitched to Drumle. In part 44 Pip makes an assertion to Miss Havisham in forepart of Estella, ? What I needed to state to Estella, Miss Havisham, I will state before you, directly in almost no time. It will non shock you, it will non disappoint you. I am each piece miserable as you jar ever hold implied me to be? ( Dickens, 359 ) . This plans Estella for what he is going to state, and guarantees that Miss Havisham has obliterated him as a grown-up male through Estella. Presently that Miss Havisham is content, he goes to Estella, ? you realize I love you, you realize I have adored you long and in a s incere manner? ( Dickens, 361 ) . Presently Estella, alongside, the peruser know, he adores her authoritatively, and he other than advises her, I should hold said this Oklahoman, however for my long mistake. It incited me to believe that Miss Havisham implied us for each other. While I figured you could non help yourself, in a manner of speaking, I abstained from expressing it. In any case, I should state it now. ( Dickens, 362 ) This is the fundamental to why he proclaims his adoration. He doesn? T need to see Estella get hitched Drummle for he realizes he can non ever accomplish Estella? s love, however at a similar clasp he needs who ever is going to get hitched her to deal with her like a sovereign. He needs to exceed for her. His challenging to have the option to confront an occupation, cognizing he will neer be separated of the arrangement shows how much so he loves her. Be that as it may, being Estella she answers to his announcements by expressing? ? When you state you love me, I know what you mean, as a signifier of words ; yet nil more? ? ( Dickens, 362 ) . She makes it realized that she has neer been enamored, and is definitely non in adoration with him. In the event that Pip was charmed by Estella he would hold asked and argued and be completely against Estella get marrieding the Drummle, yet he was full grown on the other hand and acknowledged what the deck had given him, believing that she would be glad. Pip currently goes to the acknowledgment that he should go on. Pip needs, finds, and exchanges with affection. He realizes that Estella is out of the picture. He understands from her expressing I have no chest, now in her life, she is unequipped for adoration. He manages this by wishing her the best and wanting the best for her. He will ever adore her however he realizes he can non hold her. To start with we believe that he isn? T in adoration, for he doesn? t even cognize Estella, to the footings of what we think would be the establishment for any caring relationship. She treats him like soil and endeavors to do him experience like earth 24 hours a twenty-four hours. The expressing, ? the 1s you abhor, are the 1s you really love? , applies in this book. Far below that troublesome covering, I think Estella has affections for Pip-not needfully the sentiments of adoration, yet emotions. Through Pips tests and preliminaries, he has taken in about adoration. Since Estella was his first fixation, he had nil to contrast his emotions with, yet in the g reat beyond he will ever have the option to think about. A decent guess to how we can hint that he will adore individual would be on the off chance that he thought of her as a sovereign. Pip takes in and makes sense of adoration from all that he has experienced. He is equipped for adoring and cognizing when love has started and finished. Be that as it may, similar to every single beneficial thing ( like love and this paper ) they should go to a terminal until another beneficial thing goes along ; another phenomenal young lady a miss which adores Pip for Pip, as he accomplishes for her. List of sources Work Citied WWWebster Dictionary? Love? Merriam-Webster, Incorporated 1999 ( 26 November 1999 ) Fiends, Charles. Extraordinary Expectations. New York. Penguin Classic, 1996

Consumer Psychology and Marketing Communications Essay

At some random second during the day, choices, for example, which brand of product to buy, which shading paint to choose, or what link specialist organization to go with are being made by customers. The choice and practices of the buyers go past their own inclinations and has been read by analysts for longer than a century. Recognizing what bids to buyers and what their inclinations are is a significant piece of the business’s achievement. In Exploration connections between reception of new customer items and relationship advertising by Sarabi, Ahmadi, and Moradi , the connection between a consumer’s segment factors and item choice talked about. A subsequent article, Scenes of Consumer Psychology by Rachel Bowlby talks about how buyer brain research introduces itself in showcasing strategies. Customer Psychology The claim to fame that analyzes the impacts a person’s contemplations, convictions, emotions, and recognitions have on their purchasing propensities is known as shopper brain science. A consumer’s segment data, how they see promotions, brand introduction, and financial status are only a couple of variables that can influence their dynamic procedure. All together become familiar with the practices of purchasers, shopper therapists and organizations can lead overviews; arrange center gatherings, convey polls, or through direct perception. On the off chance that a business can distinguish the purchasing propensities and impacts of their customary clients, they are given the chance to hold their business while satisfy themselves and the client. Mental ideas talked about In their article, Exploration connections between selection of new shopper items and relationship advertising, Sarabi, Ahmadi, and Moradi contend that consumers’ qualities influence their purchasing propensities. As per Sarabi, Ahmadi and Moradi (2013), â€Å"Empirical look into has shown that social-segment qualities have critical effect on NPA conduct and recommends that more youthful, higher pay and better taught buyers will in general acknowledge advertise advancements more quickly† (para. 2). Another factor that impacts their likeliness to purchase or acknowledge newâ products is the picture depicted. For instance, if avid supporter sees their preferred player underwriting a games drink, they might be bound to buy or attempt that brand of drink. In the subsequent article, Scenes of purchaser brain science by Rachel Bowlby, she talks about the introduction of customer brain research in showcasing. As per Bowlby, there are two sorts of customers; sentimental and traditional. Bowlby states that sentimental purchasers are the individuals who are impacted by their feelings. Does the item cause them glad or to feel a specific way? Does it cause them to feel nostalgic or well-off? Most of society would be viewed as sentimental customers. Old style purchasers, then again, are the individuals who search for the security and investment funds. They search for the least complex and most direct approach to accomplish their objective. When searching for another mobile phone the old style purchaser may choose to go with the flip telephone that doesn’t permit you to download a lot of uses. Be that as it may, the sentimental customer may begin with the objective of purchasing a basic telephone yet is attracted by the energy of the considerable number of additional items an advanced cell may bring to the table, regardless of whether not required. Connection between purchaser brain scien ce and showcasing What the two articles mean to show is that a person’s feelings and condition can impact their purchasing propensities. On the off chance that a business can recognize passionate triggers in their ordinary clients, at that point they can keep them returning. Another way a business can hold that business is by offering items that are inside their ordinary customer’s financial status. For instance, my family possesses a women’s dress store. We see a wide scope of clients for varying backgrounds. Subsequent to building our business and client base, we began to perceive faces and find out a little about them. Through perceptions and posing the correct inquiries, we had the option to discover that an enormous bit of our client base was lower-white collar class. We additionally found that we had numerous sentimental purchasers who might see pleasant things that were reasonable. One thing that has engaged our client base is a brand of pants that we convey. The name brand jean can cost over $100 per pair in a retail chain, yet they can get a comparable thing for a large portion of the expense. Seeing that they had the option to bear the cost of more and still get quality product has made them bound to buy numerous things from us and keep on shopping in our store. End Comprehending what is imperative to clients is a basic segment of business possession. The two articles talked about have indicated a connection between purchasers purchasing patterns and how their choices can be influenced by their experience and conclusions. Regardless of whether a purchaser is putting together his choice with respect to rationale or how the item causes them to feel, it is the activity of the vendor to gain proficiency with their client base to give items that will make the two sorts of clients glad and returning for additional. REFERENCES Bowlby, R. (1992). Scenes from buyer brain science. Basic Quarterly, 34(4), 51-64. Sarabi, S., Ahmadi, F., and Moradi, M. A. (2013). Investigation connection between appropriation of new customer items and relationship promoting. Interdisciplinary Journal of Contemporary Research in Business, 5(2), 80-89. Recovered from http://search.proquest.com/docview/1426053966?accountid=458

The History of Coca-Cola and John Pemberton

The History of Coca-Cola and John Pemberton In May 1886, Coca-Cola was created by Doctor John Pemberton, a drug specialist from Atlanta, Georgia. As indicated by the Coca-Cola Company, Pemberton built up the syrup for the popular drink, which was examined at the neighborhood Jacobs Pharmacy and esteemed to be great. The syrup was joined with carbonated water to make another Delicious and Refreshing beverage. Pemberton devised the acclaimed Coca-Cola recipe in a three-legged metal pot in his backyard.â Birth of Coca-Cola The name of Coca-Cola was a recommendation given by Pembertons clerk Frank Robinson. As the formula for the syrup called for coca leaf concentrate and caffeine from the kola nut, the name Coca Kola was anything but difficult to think of. Nonetheless, Robinson, who was known for having great handwriting, felt that utilizing two Cs in the name would glance striking in publicizing. As such kola became cola, and the brand name was conceived. Robinson can likewise be credited with making the primary scripted Coca-Cola utilizing the streaming letters that fill in as the well known logo of today. The soda was first offered to people in general at the soft drink wellspring in Jacobs Pharmacy in Atlanta on May 8, 1886. Around nine servings of the soda pop were sold every day. Deals for that first year meant an aggregate of about $50. The primary year of business wasnt quite a bit of a triumph, however, as it cost Pemberton over $70 in costs to make the beverage, bringing about a misfortune. Asa Candler In 1887, another Atlanta drug specialist and agent, Asa Candler, purchased the equation for Coca-Cola from Pemberton for $2,300. Lamentably, Pemberton kicked the bucket only a couple of years after the fact. By the late 1890s, Coca-Cola was one of Americas most well known wellspring drinks, to a great extent because of Candlers forceful advertising of the item. With Candler now in charge, the Coca-Cola Company expanded syrup deals by more than 4,000 percent somewhere in the range of 1890 and 1900. While the Coca-Cola Company denies this case, verifiable proof shows that almost certainly, until 1905, the soda, which was promoted as a tonic, contained concentrates of cocaine just as the caffeine-rich kola nut. While cocaine wasnt thought about unlawful until 1914, as indicated by Live Science, Candler started expelling cocaine from the formula in the mid 1900s, and hints of cocaine may have been available in the celebrated drink until 1929 when researchers had the option toâ perfect the expulsion ofâ all psychoactive components from the coca-leaf remove. Publicizing was a significant factor in the effective deals of Coca-Cola, and by the turn of the century, the beverage was sold over the United States and Canada. Around a similar time, the organization started offering syrup to autonomous packaging organizations authorized to sell the beverage. Indeed, even today, the U.S. soda industry is sorted out on this guideline. Passing of the Soda Fountain; Rise of the Bottling Industry Until the 1960s, both humble community and enormous city inhabitants delighted in carbonated drinks at the nearby soft drink wellspring or dessert cantina. Frequently housed in the drugstore, the soft drink wellspring counter filled in as a gathering place for individuals all things considered. Regularly joined with lunch counters, the soft drink wellspring declined in notoriety as business frozen yogurt, packaged soda pops, and drive-thru eateries got mainstream. The Birth and Death of New Coke On April 23, 1985, the prized formula New Coke equation was propelled in light of declining deals on account of an undeniably serious cola market. However, the new formula was viewed as a disappointment. Coca-Cola fans had a negative, some state antagonistic, response to the new formula, and inside a quarter of a year, the first cola that caught the hearts and tastebuds of general society returned. The arrival of the first cola taste accompanied new marking of Coca-Cola Classic. New Coke stayed on the racks, and in 1992 was rebranded Coke II, before at last being ceased in 2002. Starting at 2017, Coca-Cola is a traded on an open market Fortune 500 organization with more than $41.3 billion in yearly income. The organization has a workforce of 146,200 representatives, andâ its items are devoured at a pace of more than one billion beverages for every day. Promoting Efforts: Id Like to Buy the World a Coke In 1969, The Coca-Cola Company and its promoting organization, McCann-Erickson, finished their well known Things Go Better With Coke battle, supplanting it with a crusade that fixated on the motto Its the Real Thing. Starting with a hit melody, the new crusade highlighted what end up being one of the most well known advertisements at any point made. The melody Id Like to Buy the World a Coke was the brainchild of Bill Backer, the imaginative chief on the Coca-Cola As he disclosed to lyricists Billy Davis and Roger Cook, I could see and hear a tune that regarded the entire world as though it were an individual - an individual the vocalist might want to help and become more acquainted with. Im not certain how the verse should begin, yet I know the last line. With that he pulled out the paper napkin on which he had jotted the line, Id like to purchase the world a Coke and stay with it. On February 12, 1971, Id Like to Buy the World a Coke was transported to radio broadcasts all through the United States. It speedily slumped. The Coca-Cola bottlers loathed the advertisement and most wouldn't accepting broadcast appointment for it. The couple of times the promotion was played, the open gave no consideration. Sponsor convinced McCann to persuade Coca-Cola administrators that the advertisement was as yet practical however required a visual measurement. The organization in the long run affirmed more than $250,000 for recording, at the time probably the biggest spending plan at any point dedicated to a TV plug. A Commercial Success The TV promotion Id Like to Buy the World a Coke was discharged in the United States in July 1971 and the reaction was prompt and sensational. By November of that year, Coca-Cola and its bottlers had gotten in excess of 100,000 letters about the advertisement. Interest for the melody was so incredible, numerous individuals called radio broadcasts and asked disk jockeys to play the business. Id Like to Buy the World a Coke made an enduring association with the survey open. Publicizing studies reliably distinguish it as perhaps the best business ever, and the sheet music keeps on selling more than 30â years after the melody was composed. A tribute to the achievement of the battle, the business reemerged more than 40 years after it originally propelled, showing up in the finale of the hit TV show Mad Men in 2015.

IV with Current Med Resident Leslie Nwoke

This interview is the latest in an Accepted.com blog series featuring  interviews with medical school applicants and students, offering readers a behind-the-scenes look at  the med school and residency application process. And now, introducing Leslie Nwoke†¦ Accepted:  Wed like to get to know you! Where are you from? Where and what did you study as an undergrad? What other degrees do you hold? What is your favorite non-school book? Leslie: Hello Accepted.com readers! My name is Leslie Nwoke. I was born and raised in Atlanta, GA. Im happily married to my husband of 4 years and have a 15 month old scrumptious son. I attended Spelman College in Atlanta, GA for  college, where I majored in Biology/PreMed. After graduating from college, I went to George Washington University where I earned my Masters in Public Health (M.P.H) with a concentration in Global Health Promotion. I can honestly say those two years in graduate school changed my life and solidified the direction I wanted to take in my career. Favorite book? That’s a tough one, because Im an avid reader of  a lot of great literature – but Id have to say its Half of a Yellow Sun by Chimamanda Ngozi Adichie. Its a powerful book telling a fictional story during the real Biafran Civil War in Nigeria. It was one of those books that had me thinking about  the characters days after finishing the book. Accepted:  Where did you go to med school? What were your criteria for choosing the best med program for you? Leslie: I started out at St. Matthews University School of Medicine and later transferred to Ross University School of Medicine. My time in medical school was honestly a very unique season in my life. When else in your life can you say you lived on an island while attending medical school†¦and eating curry  chicken and escovitch fish almost daily? LOL What was  important  for me in choosing my medical school was choosing an institution that placed priority on teaching students, where students were happy, where students matched at locations/programs I liked, and a place that offered rotations where I had family (to  decrease housing costs). I really enjoyed my time at St. Matthews – It set a great foundation of good study  ethic needed to  succeed in medicine and provided an environment where I could learn without intimidation. My  transfer to RossU for my last two years of medical school provided an equally  satisfying experience. Accepted:  Where are you doing your residency? Leslie: I am entering my PGY-2 year as a psychiatry resident at Morehouse School of Medicine. Accepted:  Can you share your top 3 residency tips with our readers? Leslie:   a)  Dont try to study before coming into residency! One of the main questions I get from people applying to residency programs is What should I read before I start in July? Although I will never discourage studying, I would highly encourage enjoying the free time you have before residency. Residency has a steep learning curve and you WILL learn what you have to learn. The time before intern year is special – spend time with friends, travel, and sleep! b)  Work like a resident with a medical student curiosity. The transition to intern year brings a lot of expectations, especially in terms of the responsibility level you have with patients. Commit yourself to the process – throw yourself into patient care, but dont ever feel like youve passed a stage where you cant ask questions, even seemingly silly ones. Youll be surprised that residents around you dont know the answer and your boldness to ask questions helps you and your patient. c)  Learn to automate your learning style. Residency is busy and limits the time you once had to read textbooks and review lectures. Most of your learning will have to be on the go. Keep a little notebook in your white coat where you can jot down pearls of knowledge while on the wards. Download the USMLE app so you can answer questions on your down time. Listen to medical podcasts on your commute to stay abreast of current events in your field. Accepted:  As someone who is passionate about work and family (not to mention global activism!), you must be encountering quite a juggling act. How have you been managing the life/work/study balance? Leslie: Whew! Plenty of late nights and coffee! Just kidding†¦maybe†¦ 🙂 So, Im married with an almost 2 year old and prioritize time with them above everything. I leave work at the hospital. When I’m home, that time belongs to them. That being said, I also have to get creative about how I carry out my other responsibilities. Were blessed to have family a few minutes’ drive away, so my husband and I have the luxury to have the munchkin stay with family if Im on call or need to complete a few tasks. Sometimes, I try to wake up earlier than my family to respond to emails or other projects. For my nonprofit initiative, I have a great team that shares the workload. It’s not perfect, but Im learning and shifting as intern year goes on. Accepted:  Can you tell us about The Ruby Project? Leslie: Yes! Ruby Project is my 2nd baby. 🙂 Its a nonprofit I started with a close friend of mine that provides trauma support for young girls through annual summer retreats. Our Ruby girls, 12-18 year olds, are mainly recruited from social services and foster care programs in California. Our 3-day retreats involve one-on-one peer counseling, dance and drama therapy, and teen health workshops. We are entering our 3rd year and expanding to older girls and to new cities. Check us out at  www.ruby-project.org! Accepted:  Long term, how do you plan on combining your degrees with your mission of social justice? Leslie: I love this question†¦this is the stuff that makes my heart beat. So Im interested in doing this in a couple of ways: a) Consulting with international aid groups to create strategies on scaling up their mental health policy b) working to build up psychosocial rehab programs for marginalized groups like child soldiers or sex trafficking victims. Accepted:  Can you tell us about your blog? Who is your target audience? How have you benefited from the blogging experience? Leslie: So, I’m a new blogger. My blog is DivaDocSpeaks.com! Please check it out. 🙂 It is my space online to share about the intersection of my life as a wife, new mom, and new resident whos also really into non-medicine endeavors. You can also follow me on Twitter @DivaDocSpeaks and on Facebook  https://www.facebook.com/DivaDocSpeaks. You can read more about Leslie’s journey by checking out her blog, Diva Doc Speaks. Thank you Leslie for sharing your story with us! Do you want to be featured in Accepted.coms blog, Accepted Admissions Blog? If you want to share your med school journey with the world (or at least with our readers), email us at bloggers@accepted.com. Accepted.com ~ Helping You Write Your Best

May College Planning Checklist

College Admissions Season Winds Down for Seniors, Ramps Up for Juniors Today is decision day! Millions of students across the country, even the world, will be sending in their enrollment deposits to the school they plan to attend this fall. While this signifies the end of a long and sometimes stressful process for high school seniors, it’s just the beginning for underclassmen. Here’s the essentialcollege planning list students need this month to prepare for, or wrap up, the college admissions process. Freshmen Take some time to reflect on your extracurriculars. Are you getting what you want out of them? Update or start putting together your resume. You’ll want to update this on a regular basis. Do you know how you’re spending your summer yet? Continue building your outside reading list. Sophomores Continue building your outside reading list. Schedule a meeting with your counselor to go over your test prep and test taking timeline. If you plan to take the June ACT or SAT, be sure to register by May 9. Do you know how you’re spending your summer yet? Juniors If you’re taking the May 3 SAT, here are some last-minute tips. Start planning college visits for the end of spring and this summer. While summer isn’t the best time for a visit since school isn’t in session, it’s a convenient way to get an informal feel for the campus. Study for AP exams. If you plan to take the June ACT or SAT, be sure to register by May 9. Begin narrowing down your balanced college list. By now you have gone on some visits and met with your college counselor, so you should have a good idea of the schools that might not be a best-fit for you. Do you know how you’re spending your summer yet? Seniors If you haven’t already, send in your enrollment deposit! Today is the deadline for many schools. Now that you’re in and enrolled, use the resources available to you to connect with future classmates and prepare for actually going to college this fall. Tell your teachers and counselors â€Å"thank you.† They’ve helped you a lot over the last four years, and now that your college decision is final, make sure you let them know how much you appreciate all their help. Study for AP exams. Keep those grades up! The end of the school year is almost here! What else do you plan to do this month to stay on track for the end of the school year and the start of summer? Tell us in the comments below! You can also download our full college planning checklists here.

Renaissance Corridor On The Second Floor Of The Museum

Introduction: From most of the pieces on display in the early renaissance corridor on the second floor of the museum, Lorenzo Monaco’s â€Å"Madonna and Child† caught my eye in very radical manner. A medium-sized tempera piece layered on panel placed right of the second room of the corridor. As stated on the panel below the painting, it was conceived and crafted between the years of 1370-1371 in Florence, Italy during the early renaissance. Against the wishes of the museum I laid my hands upon the painting and felt along both the painting and frame to get a feel for the material. It was grainy to the touch when I moved my hand gently across the painting but I couldn’t make out a specific material. According to the National Gallery of Art’s website, the painting was conceived using vertical grain wood which was lined with fabric with a red bole preparation used to ensure a smooth glide. Interestingly enough, the website also states that the paintings origin al frame has been long lost and replaced along with trimmed edges that are also now present on the painting. Now that we have a basic understanding of the painting itself we can now move into a more in-depth formal analysis of the painting. Formal Analysis: As stated in the previous section, the painting is composed of vertical wood that is aligned with the fabric. This is to ensure a smooth transition between the coating of the fabric and the actual process of painting the work. The dimensions of the work as stated on theShow MoreRelated`The Italian Retreat from Modern Architecture: Gio Ponti, Neoliberty and others3151 Words   |  13 PagesApril-May 1957, content page with image of project in Le Havre by Perret Edoardo Persico, Sala della Vittoria (Victory Room), VI Triennale, Milan, 1936 Adalberto Libera, Casa Malaparte, Capri island, Naples, 1938-40 Window Frames- full of matter Floor- not a functionist type of modernist Window back of fireplace, sense of merging with the sun and the yellow orange flames of the fire. Gio Ponti born 1891-1979, generation of Le Corbs product of Italy TM most prominent architect that triedRead MoreCase Studies67624 Words   |  271 Pagesdivide our discussion of a moderately structured case analysis method framework into four sections. First, we describe the importance of understanding the skills active learners can acquire through effective use of the case analysis method. In the second section, we provide you with a process-oriented framework. This framework can be of value in your efforts to analyse cases and then present the results of your work. Using this framework in a classroom setting yields valuable experiences that canRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pageselectronic music of the gay clubs of Chicago and New York. The new style had been picked up by British DJs in Ibiza, who combined it with the drug Ecstasy to create a new ‘blissed-out’ sound. Dance music arrived in the UK during 1988, the so-called ‘Second Summer of Love’, strongly associated with recreationa l drugs. By the early 1990s, drug-dealing in its most ugly sense had become part of the dance culture. Palumbo recalled: When I came into this business, with my bonuses and my nice City suits,Read MoreCase Study148348 Words   |  594 Pagescase study together with the questions provided to the students in the examination setting or shortly before it. The problem here is that students’ speed of reading can vary considerably – particularly if they are reading the case in English as a second language. †¢ Project based assessment involves students (or groups of students) applying the concepts and techniques in the book to real organisation. This could be done, for example, by part time students working on their own organisations. Or itRead MoreStrategic Marketing Management337596 Words   |  1351 PagesBOSTON †¢ HEIDELBERG †¢ LONDON †¢ NEW YORK †¢ OXFORD PARIS †¢ SAN DIEGO †¢ SAN FRANCISCO †¢ SINGAPORE †¢ SYDNEY †¢ TOKYO Elsevier Butterworth-Heinemann Linacre House, Jordan Hill, Oxford OX2 8DP 200 Wheeler Road, Burlington, MA 01803 First published 1992 Second edition 1997 Reprinted 1998, 1999, 2001, 2003 Third edition 2005 Copyright  © 1992, 1997, 2005, Richard M.S. Wilson and Colin Gilligan. All rights reserved The right of Richard M.S. Wilson and Colin Gilligan to be identified as the authors of this

Italian Verbs Disegnare Conjugations

Twelfth Night and Crossdressing - 1429 Words

An Imitation of Ignorance The play Twelfth Night encapsulates what it meant to be a man and women throughout the 16th century. The roles of each gender were set in stone, and one could not publicly cross over under any circumstances. During Shakespearean times women were not even allowed to portray themselves on stage, men played their roles instead. In my opinion Shakespeare uses the play to show the hypocrisy of the status quo that held people from expressing their true identity. Twelfth Night demonstrates that professions should not be given on a gender basis, skill should be the only consideration. During the play one sees that only through imitation of another gender can a person reverse the roles, which they are bonded to. In†¦show more content†¦This leaves her to question if she will ever find true love. Yet come again; for thou perhaps mayst move that heart which now abhors, to like his love. Through this ordeal Orsino also becomes confused by his sexuality. He sees past Viola/Cesario c lothing and falls in love with her. After a few moments were Viola/Cesario and Orsino are very close he comes to realize that it would not be morally right to have sexual passion for another man. He slowly moves away and begins to question his feelings. When all is resolved true feelings are finally brought to light, and the characters see both their fates had true love in the future. It is unfortunate though that heartache was due to a simple societal structure that holds no basis in the world. Malvolio, a servant of Olivia, is also hurt by an imitation. Contrary to Viola/Cesarios imitation this one was not done out of necessity. The imitation is executed by acquaintances of Malvolio that seek revenge at the way he had been treating them. Feste the jester, Maria, Olivias uncle Sir Toby Belch, and Sir Tobys friend Sir Andrew Aguecheek--who scheme to undermine the high-minded, pompous Malvolio. Malvolio is tricked into believing Olivia is in love with him because of a letter that said just that. Malvolio believes the imitation letter, and his character suddenly changes from arrogant to joyful. Sad lady? I could be sad. This does makeShow MoreRelatedWilliam Shakespeare s The Merchant Of Venice1616 Words   |  7 PagesThe Merchant of Venice offers another unique perspective on crossdressing as it existed on the English Renaissance stage. Howard suggests that Portia’s crossdressing is â€Å"more disruptive than Viola’s† (Howard, p. 433) because Portia herself was an unruly woman to begin with. Portia has become the master of her own destiny with the passing of her father, for she is referred to as the Lord of Belmont now that no man exists to fill such a role. What remains of the patriarchal authority, particularlyRead MoreEssay about Comparing Shakespeare’s Women in Disguise2920 Words   |  12 Pagesheroine, he tried something di fferent. He cleverly varied each motif in which each play turned out to have different reactions as well as outcomes. All of the heroines, Julia in Two Gentlemen of Verona, Portia in The Merchant of Venice, and Viola in Twelfth Night, all come from aristocratic and wealthy families, were well-educated and courageous enough to disguise themselves in order to enter the masculine world. â€Å"Adoption of disguise also implied the inevitability of undisguising, and with it the assuranceRead MoreThe Twelfth Night By William Shakespeare1167 Words   |  5 Pagesthey achieve that power, they are still female and still manage to fulfill their goals. So, for a woman to have power does not mean she needs to stop being female but to stop being perceived as a female so she can be treated differently. In ‘The Twelfth Night,’ Viola disguises herself as a man in order to find her brother and in ‘The Two Gentlemen of Verona’ Julia also dresses as a man to travel to Mila n and visit Proteus. Both of these women find themselves in challenging situations, who use uniqueRead MoreTwelfth Night And Queen Elizabeth Lends1334 Words   |  6 Pagestop, and the husband’s patriarchal role as governor of his family and household... the family was seen as the secure foundation of society and the patriarch’s role as analogous to that of God in the universe and in the king in state.† The text Twelfth Night and Queen Elizabeth lends itself to the theme of gender and sexuality and presents its message as a challenge to the expectation of the society at that time. Because it goes against societal views of gender through androgyny, it is presented asRead MoreGender Roles And Roles Of William Shakespeare s The Merchant Of Venice 1837 Words   |  8 Pagesin his comedies. Hamlet may proclaim â€Å"Frailty thy name is woman†, but even the merest of character analyses of Portia in The Merchant of Venice, or Viola in The Twelfth Night conclu sively proves that they are anything but. In this paper we begin by examining the prevailing gender stereotypes in Elizabethan England. Taking The Twelfth Night as the basis, we try to find out how much conformity or deviation Shakespeare observes in the depictions of gender to the general trend of the day. Cross dressingRead More Cross-dressing in Twelfth Night, As You Like It, and The Merchant of Venice3276 Words   |  14 PagesCross-dressing in Twelfth Night, As You Like It, and The Merchant of Venice Any theatrical performance requires a two-fold exchange. The performers must act in such a way as to engage the audience and draw them into the story of the stage. However, the audience itself must yield to the imagination, allowing at times the irrational to take precedent over rational expectations. This exchange between performers and audience creates the dramatic experience; one cannot exist without the otherRead MoreTwelfth Night by William Shakespeare2088 Words   |  8 PagesTwelfth Night, or, What You Will by William Shakespeare is a comedy that was written for the Christmas season. Twelfth Night presents many different topics throughout the play like: crossdressing, homosexuality, unknown same sex desires, and undertones of talk about genitals. Although some are more noticeable than others, they are all present. I will be focusing mainly on the homosexuality of some of the characters and what the difference between that and just having a ‘male friendship.â€℠¢ I will alsoRead MoreTwelfth Night By William Shakespeare1937 Words   |  8 Pages Twelfth Night channelizes the spirit of festivity and celebration associated with the ‘Feast of Epiphany’, which in Elizabethan England was marked as the finale of Christmas jubilations. In it’s own way mirroring the society and it’s indulgence in feasting, drinking and the carnal pleasures which in their own right undermined the teachings of the church. It is hard to overlook the emphasis laid on indulgence and the excess of it

Ethnography of the American Flag Essay - 720 Words

In America there is a religious totem held above all else. It is a piece of square cloth with thirteen red and white lines and 50 stars that they place on a pole over their heads. They honor their flag in almost every aspect of their lives. They are placed at national shrines, cathedrals, outside homes and inside of every classroom. Every the morning in schools all across the nation children are required to pray to the flag and pledge their loyalty. In it is raised every morning outside the school and then taken down at the end of the day. A smaller version also hangs in most classrooms for the children to gaze at with pride. Before undertaking in major event the Americans stop and serenade their flag, before sports games, ceremonies and†¦show more content†¦Our Flag, the symbol of freedom for over 216, 000,000 citizens of our great land, and the banner under which countless millions have given their last measure of devotion in wars to protect our freedom, will never be forg otten. It is for us the living, in strength and unity, to love and respect our Flag. As we remember our Flag, we know that it represents the living country and it is a precious possession† (Flag Etiquette). The leader then commences to lead the audience in the pledge of allegiance and pray to God to keep our nation safe. The national anthem is then played and the ritual is completed (Flag Etiquette). During the ceremony the power is extremely hierarchical and resembles Mauss’ sacrifice circle with the flag in the center followed by the ceremony leader in the next circle then the thirteen helpers in the next circle and all the observers in the last circle. Even though this ritual is extremely sacred there is no ordered structure of who exactly can perform the ritual. In the United States Flag every citizen has the right to honor and retire their own flag; the U.S. flag code â€Å"does not authorize any particular organization with the duty of retiring unfit flags. Any one person or group can do it.† But while it is legal for anyone to retire the flag it is usually done through a military organization or boy/girl scouts of America. The only stipulation on the burning of the flag ceremony is that it must take place in a private, non-publicShow MoreRelatedEthnography of Performance Essay685 Words   |  3 PagesEthnography of Performance During a musical performance many elements to be looked are not easily recognized by the average critic. A musical performance has multiple interactions taking place between the music, text, performers, audience, and space that all can contribute to a great performance. Overwhelming majority of the audience does not realize so much can be looked at during a single performance. At a performance by the University of Maryland Marching Band I was able to analyze the MusicalRead MoreWork1844 Words   |  8 PagesThe correct answer is: group dynamics Question  2 Complete Marked out of 1 Flag question Question text Which term below is used to describe the combining of several qualitative methods or combining qualitative with quantitative methods? Select one: a. Triangulation b. Dyadic support c. Inter-rater reliability d. Projection e. Component sorts Feedback The correct answer is: Triangulation Question  3 Complete Marked out of 1 Flag question Question text When individual depth interviews are aided by theRead MoreExam 2 Ch 3 4 HCC SPRING 2015 Ritzer W O Answers Essay3567 Words   |  15 Pagesunderstand how people make sense of their social world. e. None of the above 22) Which of the following is true about ethnography? a. Critique of ethnographies is that they may lack representativeness and they are time consuming b. 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Upon graduating, Marius was awarded – as the first French-Canadian recipient – the Cecil Rhodes scholarship which allowed him to study at Oxford University where he was introduced to the emergingRead MoreGender Representation Within The Classroom3681 Words   |  15 Pagesis a considerable sum of research of interaction within the classroom, however this essay will exploit the papers which include a unified theme but look at three critical frameworks including; Gender and Interactional sociolinguistics as well as ethnography. Considering the groundwork within a classroom setting will allow one to uncover norms of behaviour which need to be adopted in order to be a lucrative member of the classroom. Expanding debate to the situatio n of gender representation and lookingRead MoreVisual Anthropology Of The North, Born Into Brothels, Les Maitres Fous And Kypseli, A Divided Reality Essay2402 Words   |  10 Pagestroublesome to the field of anthropologist. For instance, the film displayed qualities of ethnocentrism, both Zana Briski and Ross Kauffman are not anthropologists, and the film was made in a Western gaze, which means, the intended audience would be the American society, rather than students and scholars. During the film, the camera would zoom in when the natives were not clothed properly and when they went to beach and the park, which does not seem like a normal activity for them. As a result, this confirmsRead MoreThe Issue of Transnational Aid Intervention3074 Words   |  12 Pagesarticles, establishing for the first time legally binding rules guaranteeing neutrality and protection for wounded soldiers, field medical personnel, and specific humanitarian institutions in an armed conflict, adopting th e white flag with a red cross, a reverse Swiss flag, as the organizations symbol. That same year Louis Appia and Charles van de Velde, captains of the Dutch Army, became the first independent and neutral delegates to work under the symbol of the Red Cross in an armed conflict. OverRead MoreI Am After School Programs2949 Words   |  12 PagesAmong the programs helping juvenile delinquents are the after-school programs. Although I have had some experience with after-school programs, I really don’t know much about the impact they have on children. Thus, I chose this topic for my mini-ethnography report because I am wondering if after-school programs encourage children to accomplish their goals, if the parents find the programs useful and most importantly if the programs help reduce juvenile delinquency. I think that it’s very important

Marketing Management Case Study of Dawson Falls Mountain Lodge

Question: Discuss about the Marketing Management for the Case Study of Dawson Falls Mountain Lodge. Answer: Introduction This case study aims at developing a strategic marketing plan of Dawson Falls Mountain Lodge. The Lodge is located in the foothills of Mount Taranaki. The hotel is in Egmont National Park at the end of Manaia Road (Dawsonfallsmountainlodge, 2016). The hotel has only ten guest rooms each with the ensuite and provides premier accommodation. The boutique wants to expand its rooms to 15 and provide exclusive packages for tramping. The lodge wants its guests to enjoy the spectacular natural beauty of the place. It wants to provide adventure packages to the visitors within the pristine national park. The objective of the report is to make a strategic plan for the lodge. The case study would analyze the behavior of the customers to frame a market strategy for the boutique hotel. It would give a critical view of the promotional strategies that will be introduced to ensure channel growth, earn profits, and increase revenue management. The report shall use Walshs Research Opportunity system al ong with Kozak and Martin's to fulfill the objective. Strategic marketing plan for the next 3-5 years Strategic planning is a mode of marketing which is a disciplined, deliberative effort of an organization to produce key actions and decisions that would shape and guide the organization. Strategic planning helps the leaders of an organization to determine, identify, and achieve the goals and objectives of future. The plans change from time to time and are dependent upon the policies of the organization. In fact, strategic planning is an approach which comprises concepts, leadership roles, tools, and procedures that must be planned carefully and followed to achieve the desired goals (Armstrong et al., 2012). In this section, the strategic marketing plan of Dawson Falls Mountain Lodge for the next 3-5 years would be analyzed. PEST Analysis of New Zealand It is of utmost importance to understand the political, economic, social, and technological condition of a country to set up any business or frame a strategic plan for any business. The following table gives a detailed PEST analysis of New Zealand: Political The political situation of a country is a paramount factor to drive tourists in any country. Political factors determine the flow of visitors. National and local tourists are the major customers of Dawson Falls Mountain Lodge. The steps taken by the government in the recent years shows the interest to draw more visitors to the pristine place. Economic The economic condition of a country is another determinant of tourism. Tourists need to spend a lump sum of money to come to these places and stay at such boutique hotels. Statistics say that the average tariff rate of New Zealand is 1.4%. The government gives a right amount of flexibility for businesses. The average household income is $85,000 which is higher than the median income which is $68,600. The average household income has risen since the past few years. The inflation rate is 1%. Moreover, the currency exchange rate of New Zealand dollars is pretty high compared to other countries. All these positive economic factors attract more tourists to this country every year. Social The social and cultural environment also plays a crucial role in determining the number of visitors in a particular place. Since the people of New Zealand love nature and like to spend their time in the lap of nature, they prefer boutique hotels like Dawson Lodge compared to other hotels. This interest of people gives a scope to the boutique hotels to expand the business. Technological With the rise in the use of latest technology, people are becoming more and more tech-savvy. The citizens of New Zealand are well versed with latest technologies and use them to the fullest. People all over the world use the internet and online booking system. This technological aid would help attract more and more tourists. Home website of a company or a hotel like Dawson Lodge would always be beneficial to promote business as people would be able to get access to information about the lodge without any hassle. Moreover, booking a lodge in advance is the best option for a tourist to spend a hassle-free vacation. Thus, technological factors play a crucial role in improving and expanding the business. Consumer behaviour It is imperative to determine and understand the behavioral patterns of the target audience or the customers. The management must frame its strategic market plan based on their clients. According to the Recreational Opportunity Spectrum, the culture of a place plays a very crucial role in understanding the behavior and need of customers. The cultural environment of a place would influence the family and friends of a client. It is vital to understand the cultural factors to adapt marketing strategies. The demand varies from person to person (Bergek et al., 2013). The consumer behaviour is affected largely by environmental factors, buyers factors, and the buyers response factors. Moreover, their personal characteristics of the consumer such as nationality, ethnicity, religion, age, gender, occupation, lifestyle, attitudes, and beliefs also affect the Hotels management. The recreational opportunity such as the combination of biological, social, managerial and physical conditions add value to a place. Natural qualities such as topography, landscape, vegetation, and scenery attract potential customers. A combination of all these qualities would provide better opportunities for recreation. The basic idea is that an organization must understand and fulfill the needs of its customers. However, the requirements may vary from person to person, and one must be careful about them. Therefore, it is imperative that the opportunities are well planned and well classified(Hays et al., 2013). Since places like New Zealand, Australia, or the United States are surrounded by natural beauty, it is easier to increase the recreational activities to boost tourism. The Department of Conservation in New Zealand puts a great emphasis on recreational activities to promote tourism. The ROS is used as a tool to determine consumer behavior. Since the customer behavior affects the business of a hotel, it is imperative to lay emphasis on customer choice (Hopkins, 2014). The website of Dawson Falls Mountain Lodge The site of Dawson Falls is very informative. The site has provision for instant online booking. It also has a phone number. Moreover, the management team can speak as many as five languages. This increases the diversity of the Lodge. The Lodge also has a Cafe and a restaurant. So visitors do not need to go anywhere else to take their food. The website has every possible detail along with photos. This would help the customers to have a prior view of the Lodge. The website also has a provision for entry in the guestbook. It has a link to its Facebook page. Hence, the site visitors can have a better insight. The website also gives a map of the region. Moreover, it has a gallery, directions to visit the place, booking provision which puts it an advantageous position. It also gives details about the available rooms and their rates. For any booking related query, the customers can call the manager and resolve them. In the gallery section, one can find some pristine pictures of the region. In the about us section, the host has provided a brief description of the resort. There are three attractive locations near the hotel. They are the pioneer village, Envirofur (Possum factory), and Tawhiti Museum (Dawsonfallsmountainlodge,2016). Possible targets for Dawson Falls Mountain Lodge through the website An analysis of the internet site of Dawson Falls Mountain Lodge shows that the resort focuses more on quality than cost. The Management always strives to improve the quality of the service and meet their needs. In addition to this, the analysis also reveals that the resort aims to impress its high end customers. The luxury and facilities have resulted in high cost of the rooms. Thus, it is almost impossible to people of middle classes to afford a room at the Lodge. Thus, one can say that the Lodge is missing its middle-income level target (Dawsonfallsmountainlodge, 2016). Message of the website The management, through its website, tries to send the message that the tourists can enjoy the rich heritage and natural beauty of the place while relaxing in Swiss style suits. People from all over the world can interact with each other and enjoy local cuisine and other delicacies with each other. The hotel ensures a home-like experience at the resort along with all the comforts and luxuries. It has been mentioned on the company website that "It is a privilege for our family to welcome you as guests in our home and to have the pleasure to share this beautiful part of our country. Our hope, on your way down the mountain, is that you carry with you two of lives precious gifts - fond memories and new friends" (Dawsonfallsmountainlodge,2016). Recreational Opportunity Spectrum in the Taranaki region The Taranaki region is situated in the wilderness of Egmont National Park. The mountain is a dense one with temperate rain forests. Since the area is densely covered up with forests, one can find a wide range of flora and fauna in this region. One can see a spectacular view of the conical volcanic shaped mountain from the boutique hotel. ROS encompasses seven elements which are naturalness, remoteness, access, visitor management, site management, visitor impacts, and social management (So et al., 2015). A combination of all the above mentioned factors would entice customers for a visit. The hotel must gain economic, social, cultural, and health benefits to attract more and more customers. The hotel can gain more tourists through indoor and outdoor recreational activities. It can give its customers their best time by giving them a secluded camping ground. It can provide options like strolling around the park, hand feeding farm animals, a peaceful breakfast with some Devonshire tea. To urists can enjoy a tribal dance or some fun family activities. The hotel can also arrange for some events and shows in the evening. They can enjoy forest stories at night. People can participate in outdoor recreational activities like: Sightseeing Mountain biking and cycling Hiking Camping Tramping River rafting Surfing Boating Skiing It is vital to motivate recreational activities because it has health, social, cultural, and economic benefits. Recreational activities help in providing a healthy and balanced life as they are a mode of exercise and fun. One may release his/her tension, stress, and anxiety and enjoy the bountiful nature. Moreover, recreational activities are a fun way to socialize and connect with friends, families, and even strangers. Economically, outdoor recreation helps to grow the business through commercialization of natural surroundings and attract both international and domestic tourists. Most of the New Zealanders find going for canoeing, boating, fishing, mountain biking, hiking, and other outdoor activities as a leisurely activity. Some people love peace and tranquillity and wish to be away from the dim, the hustle and bustle of everyday life. Hence, they choose places like the Taranaki region as their travel destination (Corte, 2016). The Department of Conservation makes significant efforts to show and describe a range of outdoor activities through the Recreation Opportunity Spectrum. ROS visually illustrates the activity types and possible recreational opportunities within a particular region. It highlights the activities that are of fundamental importance. It assesses the area, degree of naturalness, and access to a particular field. Five Key points to entice Gold and Platinum tourists To improve the business of the hotel, it is crucial to undertake measures and approaches. This would help the hotel to keep some fixed and intact customers. The Hotel might take the following ways to serve its visitors: A warm welcome and a pickup and drop facility Complimentary breakfast and lunch Regional Sports and Recreation Herbal Spa Provision of wireless internet Development of marketing strategy for the hotel The marketing strategy of the hotel must be planned to keep in mind the environmental, cultural, and social factors. One must also bear in mind the strengths, weaknesses, and opportunities of the organization while developing a marketing strategic plan. The 5Ps of marketing must be considered while framing the strategic plan of the Boutique hotel: Product The hotel rooms and recreational services are the goods offered by the hotel. Place The Dawson Lodge Hotel operates in the Taranaki region of New Zealand. People The target audience comprises the domestic people who want to enjoy a secluded and relaxing time in the lap of nature. The hotel is also aiming at cross country tourists. Promotion The hotel mostly uses social networking sites and its website for promotion. However, it can also use billboards, promotional events, and advertise through channels to attract more tourists. Price There is a range of rooms in the hotel. The price of the room depends on upon the kind of room the customers choose. The lodge has honeymoon suites for couples. The cost for a honeymoon suite is $300. The hotel also has a Panorama Room package which costs $200. Revenue Management Revenue management helps to predict the demand of the customers and helps in maximizing growth. Mostly, revenue management involves selling the right product to the right customer at the right moment. The past data of the hotel, target groups, customer satisfaction, customer segmentation, general sales- all must be considered to manage the revenue. The Hotel must decisions based on their clients, competition, distribution system, price, and events. The hotel must track consumer behaviour by keeping track of bookings on its website. This helps the hotel to get immediate feedback on price strategise. Moreover, the Hotel must create a budget. Digital marketers must know the need of rooms at a given cost. Loyalty marketers must also know the same to drive campaigns. Consumer Promotion Dawson Falls can provide holiday vouchers for its customers. The hotel can offer voucher starting from $100. Vouchers may be redeemed by the customers after a 5 night stay with family. Vouchers may be weekend gifts and would be the perfect gift for a getaway. Such a scheme is a long term promotion. These vouchers may be given to customers through SMS or mails. The Lodge can also give flight or bus vouchers. Such a voucher would offer flexibility to the customers and is cost effective as well. The Hotel can also give spa vouchers to the customers so that they enjoy to the fullest the next time they come. Critical analysis of the promotional strategies used by Dawson Lodge The business of hotels like Dawson Falls Lodge is very different compared to other chain hotels. Since the Dawson Falls Mountain Lodge is a boutique hotel, it must have a unique quality. Also, the resources of such a hotel are limited compared to other business chains. The corporate guidance enjoyed by chain hotels is also not available to boutique hotels. Hence, the resort must devise its marketing strategy depending on the taste of the customers. Mass market promotion Mass marketing is a promotional strategy in which a firm ignores the market segment differences and try to appeal the market or customers through a single approach. The message is broadcast to reach the largest number of people. Radio, television and newspaper media form the core tools of such a marketing strategy. This would increase the exposure of the product, that is, the hotel, to a larger number of audiences. As opposed to Niche marketing, the focus of mass marketing is low prices and high sales. The resort has the power to mass market its products. The popularity of the hotel is advantageous. When a person searches for hotels and resorts in New Zealand, Dawson Falls Lodge is one of the first to appear on the list. The hotel must provide a service that people would be excited to talk of. Mass marketing is an advantageous for people rely more on word-of-mouth from the customers who have already enjoyed the services of the hotel. Moreover, since Dawson Lodge is a boutique hotel, it is vital to highlight the elements that make it unique (Howison et al., 2015). Utilizing specialized agencies as selling tools Dawson Falls Mountain Lodge can use travel agencies as a selling tool. The travel agencies would find out new ways and help the lodge in attracting customers even during the lean season. Through the strategies of the firms, the hotel would be able to compete with other sellers more efficiently. In the recent years, the Lodge is focusing on niche marketing. Agencies help the hotel to develop special packages and discounts. Moreover, agencies also help to develop unique marketing message for tourists which mass market sellers would not be able to provide (Kabani, 2013). Discounts Dawson Lodge must offer less complicated and easier online booking process with attractive packages. The Lodge can provide all its services and luxuries at a lower price to its premium customers. Moreover, to attract more customers, the Lodge can also facilitate lucrative discounts to tourists during offseason. Discounts help attract more customers. Also, it is a very effective way to improve customer loyalty. To keep fixed clients, the Hotel must give discounts to its prior clients. This would increase the visit of those customers. Whenever they come next time, they would make it sure to choose Dawson Lodge as their place to stay during the vacation. An offer like a loyalty rewards program may be incorporated so that the customers can find a reason to come back to the hotel. A frequent visitor may be convinced to return again with a lucrative offer. The hotel can give one night of free stay after some stays. It can provide a night free stay after a stay of 10 or 12 nights. This would increase the longevity of the customer stay. The discounts offered by the hotel must be highlighted on popular sites. Partnership Working in partnership is a very advantageous promotional strategy. Dawson Lodge can partner with a travel agency. A joint effort on the part of both the travel agency and the lodge would reduce promotional costs for both. Moreover, a joint venture would lead to more a broader appeal. Moreover, advertising in places of social gatherings like theaters, museums, clubs, and restaurants are a unique opportunity for promotion and partnership. This would cost very little to almost nothing. The Boutique hotel may act nimbly and quickly and must take full advantage of such collaborations. This would earn them revenue. In addition to this, Dawson Lodge works with the New Zealand government and has registered its name in the tourist guide map of Mt. Taranaki. The resort gives additional 5% discount to the customers who book their rooms using the promotional code provided on the local tourist map. Value-added promotions Value-added promotions include instant win promotions, loyalty campaigns, sales promotion, trade promotions, and special packaging. Value-added promotions are always appreciated by sellers as well as clients. Various facilities and rewards to the customers facilitate an increase in the number of customers. Bonus points on arrival, complimentary breakfast, pick up and drop from the airport, gift shop discounts, room upgrade, local call service at a cheaper rate are some of the value-added promotions that the Resort engages itself. Platinum customers get additional benefits like a free car parking, herbal spa treatment, and champagne for special occasions, and free dinner. These approaches may be very fruitful for the hotel. Marketing through social media In the modern tech world, everyone uses social media like Facebook, Twitter, and Instagram. In such a scenario, such social media sites are of great help when it comes to promoting a business. Social media is an excellent option for marketing a hotel like Dawson Lodge Falls as people are bound to gather information about their destination before investing their hard earned money. Customers would surely do extensive research and choose their holiday spot after going through a detailed study. It is then a reasonable step to provide as much information as possible through social media sites apart from the company website. A person who has had an experience of the hotel would praise it. This is a marketing strategy without any extra expenditure. Along with making an appropriate website, the hotel must also develop creative social media pages to entice customers. Facebook Facebook, in the modern generation, is a place where people discuss anything to everything. It is a platform which is used widely by people across the globe to chat and display pictures about vacations. They talk about pre as well as post-trip. The resort has developed its Facebook page where they share numerous photos and facts about the resort. They also upload pictures of the indoor and outdoor recreational activities they undertake. The cover photo of the hotel is an appropriate one. It has been chosen according to the location, uniqueness, and seasonality of the resort. The hotel also offers prizes and discounts for sharing their pictures on Facebook. The guests upload pictures of hotel rooms and the serene and calm environment that the hotel and the natural beauty provide. Moreover, Facebook marketing is very cost efficient and helps to give a glimpse of the vacation which the customers would be enjoying. The Resort also provides updates about the promotional discounts, offers and special packages on its Facebook page to attract more visitors (Thongmak, 2015). Instagram With more than 500 million users, Instagram is becoming one of the most popular platforms which are used widely by people across the world. Instagram photos quickly touch the minds and hearts of the young generation. With time, even the older generations are using the site. Posting a simple picture of a hotel bed or breakfast is not what one should post on Instagram. Instead, one should post pictures of a warm welcome or the activities that the host has conducted. The hotel can post a photo along with a story to make it more attractive. The hotel uses hashtags very often. These hashtags are an Instagram staple and make posts more searchable on the platform. The hotel encourages it guests to use hashtags frequently (Thongmak, 2015).. Twitter Social media can be utilized as a very effective tool in acclaiming fame. Social get-togethers and tweets would help to reach a wide range of audience. They would be able to build a healthy relationship with tech savvy and social savvy folks. It can host a social media event to sell out rooms. Moreover, people using social media sites would write reviews about the hotel. This would market the hotel without any added cost. It would help the Lodge to connect with more people in a very less time (Thongmak, 2015). Sending SMS and Whatsapp messages to potential customers The hotel management sends Short Message Service or SMS and Whatsapp messages to its potential clients. In this way, the hotel management keeps it customers updated with the latest packages and offers. SMS is an effective way to reach the potential customers personally. Moreover, the Resort can directly reach the targeted audience. It is a better marketing approach than other means of marketing. Conclusion Through an analysis of the boutique hotel, it is quite evident that the hotel business is a successful one. The hotel, located at the foothills of Mount Taranaki is a very attractive spot for the tourists. The peaceful and tranquil surrounding of the place adds to the serenity and is beneficial for the hotel. The hotel has been a prosperous one because of its location. Though a boutique hotel has its issues, it has its advantages as well. The feature of being a boutique hotel must strengthen marketing instead of limit it. Customers want to see the quality of a hands-on boutique and the efforts it would take in managing hospitality. A detailed analysis of the factors affecting the hotel business has to lead to consider the recommendations mentioned below. The hotel has undertaken only social media as an advertising program. It must also take other forms of advertisements other than social media (Thompson et al., 2014). Technology is a very useful promotional tool for boutique business. Utilization of reputation management tools and social media dashboards must be such that the hotel benefits from them. The investment must be done wisely. Social media is a low cost solution for an effective marketing to reach a wider audience in a less time. The hotel must evaluate every possible solution and use the most efficient one. The environmental and political condition of the place is favorable for the hotel business. The natural environment is favorable for attracting tourists. It must be understood that the hotel gets a lot of opportunity for recreational activities. It must grab the opportunity and promote more recreational activities. It should work more with the New Zealand government and promote tourism. Recreational activities include a wide range of sports like mountaineering, hiking, mountain biking, skiing among others. The activities also include expedition around the natural space. However, the target and approach of the hotel are very limited. It must be improved and expanded. Recommendations From the above discussion, it is evident that running an organization is not an easy task. The management must develop appropriate policies to make the day to day operations smooth. The management must ensure a fair and equal treatment of all its guests. The marketing of an organization must not be limited to a certain number of channels. The recommendations may prove to be beneficial for a successful business. There is an enormous scope for the Dawson Falls Mountain Lodge to expand its business and earn huge profits. Though the hotel has its strategies for promotion, it can use the following recommendations to improve its business. Implementation of natural resources to generate electricity One must keep in mind that the Resort is in the midst of nature and far from the din of city life. To ensure that the ecological balance does not get affected, the hotel must check overuse in consumption of electricity. The operational budget must be reduced. It must use minimum artificial regulators to ensure a natural experience. The hotel must use solar cells and panels to generate electricity. It can also use wind energy to generate electricity. It helps to save cost and reduce pollution in the ecological sphere. In fact, the use of artificial products must be the bare minimum. Measures to improve customer benefits The hotel can improve its website by incorporating live chat option. The direct chatting option would help the customers to interact with the customers directly. Moreover, the company can implement some packages so that the middle-class people can also enjoy the benefits of the hotel. Use Blogging There are numerous social media sites on the web which a business firm can use as a promotional tool. But it must filter and monitor sites. It must choose only popular sites like YouTube, Facebook or Twitter as a promotional platform. To establish its presence in the social media, the hotel can consider making a blog. It can post creative articles to position the Lodge in a particular market or niche. The hotel can use software like Flip.to. It is an innovative platform to boost the hotels business and create brand awareness. Blogging would help the boutique hotel to spread the word across social media platforms about the upcoming offers or trips. It is an excellent way to expand news and establish communication between the management and customers. The hotel must share relevant and exciting content. Connect with guests One of the biggest advantages of a boutique hotel is personalized services and customers' experience. Knowing the guests personally would help the manager to figure out the interest of the customers. This personalized experience would help both the client and the hotel to connect with each other later. The information gained by the hotel is a precious one which can be used and implemented in the marketing plan. The hotel staff must listen to their customers and provide them whatever they wish to have. The guests must feel at ease and home. They must believe that are understood and being taken care of. Taking care of employee welfare In the hotel industry, it is vital to project a friendly behavior towards the customers. For a service oriented industry, it is of utmost importance that the customers appreciate the services offered by a hotel. The management must take care of its employees along with its clients. The administration must take care of the needs of the employees and treat them fairly. The hotel management can conduct a communication training program for staff. This would improve the communicative faculty of the employees. Provide better opportunities Statistics show that almost 80% of the customers belong to the corporate sector and account for the profitable customers. They are the ones from whom the hotel earns the maximum revenue. Thus, it is in the fittest of things to take special care of the gold and platinum customers. The hotel must strive to plan a better marketing strategy to reach this section of society. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2012). Marketing: an introduction. Pearson Prentice-Hall, London. Barrow, C., Barrow, P. Brown, R., (2012).The business plan workbook.Kogan Page Publishers. Bergek, A., Berggren, C., Magnusson, T., Hobday, M. (2013). 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Ideology of Sacrifice in the Poem and Songs of 20th Century

Question: Discuss about the Ideology of Sacrifice in the Poem and Songs of 20th Century. Answer: Introduction The chosen poem and song for this paper is Here dead we lie by A. E. Housman and the song is I Was Only Nineteen by Red Gum (1983).Alfred Edward Housman was the Englich classical poet and scholar. His poem has been one of the most influential poems of the world. This poem was to illustrate the terrible situation where the young children were sent to war to fight for their fatherland. The dominant ideology in the poem is sacrifice, where the life of young children is sacrificed by the older generation. The same ideology is found in the song I Was Only Nineteen, as the song highlights the sacrifice and hardship of the young soldiers in Vietnam War. Here dead we lie (Poem) This is a very famous poem on war and sacrifice written by Alfred Edward Housman. The poem says: Here dead we lie we because we did not choose To live and shame the land from which we sprung. Life, to be sure, is nothing much to lose; But young men think it is, and we were young. This explains the pain and sacrifice that young children had to face in war. The two main wars that have marked the 20th century were the two World Wars. These world wars affected people in different ways and millions of people died, while fighting for their nation. The English poetry in the beginning of the 20th century was mainly related to war, patriotism and sacrifice (Robinson, 2013). The poem Here Dead We Lie of A.E. Housmanshows that a young dead man is talking about the honor of sacrifice and futility of the heroism. Young soldiers believe that it is better to sacrifice their lives to honor their country, but the second paragraph of poem raises a question that was that sacrifice really needed. The poem talks about the young men, who displayed heroism in the war and died fighting for their nation. The poem deals with the dreams of the young men. It can also be considered as an extraordinary poem for the punch it surrounds with itself. It includes compassion, patriotism and com memoration, yet the poem also develops the sense of sadness and a bitter truth is revealed (Reedy, 1968). The aesthetic features of the poem represent the aspects of the World War I. The aesthetic features of the poem construct the dominant ideology of sacrifice and honor the sacrifice of the young soldiers. There are two different aesthetic features are associated with the young men giving their life for their nation. The first is the sense of pride in the sacrifice that the young soldiers make, which displays the different and nave thoughts of the youth. However, second are the sacrifice and the dark suspicion between the courage and cowardice (Pearsall, 1967). An irony is displayed to the second verse of the poem. This is again an aesthetic feature that reinforces the main ideology of sacrifice. The life of the young soldiers is nothing for the senior officers and other people, while the young soldiers refuse to accept the life means nothing. The pain of sacrificing their lives can be easily made from this irony that they lose everything with their death, as these men have been cheated with their chance to live a happy and complete life. These points reinforce that sacrifice is one the dominant ideology of this poem that is reinforced again and again through aesthetic features of the poem. I Was Only Nineteen (Song) This song was written by Redgum in the year 1983 for the Australian Soldiers, who participated in Vietnam War. The song reflects the theme of war led sacrifice that families had to face. The message that the writer reinforced through song was that age of nineteen is the very young age and sacrificing life at this young age can be a huge impact of life of youth and their families (Siminski and Ville, 2012). Thus song written by Redgum is highly meaningful and emotive song. The song displays the hardship and experience of the Australian soldier, who is preparing for the war and fighting in the Vietnam War. Soldiers going for the war and the family members have arrived to see the passing out parade: " Mum and Dad and Danny saw the passing out parade at Puckapunyal It was a long march from cadets The lyrics also explain the aftermath of the war and explain the physical and psychological damage that the young soldiers had to face in the Vietnam War and even after coming back to Australia (Sim et al, 2003). " I was only nineteen" The above line is repeated in chorus to reinforce the message and theme of sacrifice. The aesthetic features of the song are the solemn and reflective tone, and also the repetition of the word display anaphora to intensify the emotions and to reinforce the message of pain and sacrifice (Siminski and Ville, 2012). The song also displays the haunting and difficult experiences by saying that And can you tell me, doctor, why I still can't get to sleep? This line expresses the pain and sacrifice of the soldiers that they had to deal during and after the war. The most difficult situations in the war is seeing the best mates dying, which the song reinforces the pain through its chorus. The dominant ideology of sacrifice is prominent in the song. The sacrifice of the young soldiers is not temporary, but they have the long term consequences of the sacrifice made in the wars. These evidences reinforce the dominant ideology o9f sacrifice. Conclusion Paper focuses on discussing the dominant ideology of sacrifice in the songs and poem of the 20th century. The poem included in the paper is Here dead we lie by Alfred Edward Housman and the song included in the paper is I was only nineteen written by Redgum (1983). Both the literary prices display the dominant theme of pain and sacrifice through their aesthetic features. The poem and song captures the feelings and emotions of the soldiers in a very simple and respectful manner. Bibliography Pearsall, R.B., 1967. The Vendible Values of Housman's Soldiery.Publications of the Modern Language Association of America, pp.85-90. Robinson, F.C., 2013. The Pleasures of Pass Poets.Sewanee Review,121(2), pp.254-261. Reedy, G., 1968. Housman's Use of Classical Convention.Victorian Poetry, pp.51-61. Siminski, P. and Ville, S., 2012. I Was Only Nineteen, 45 Years Ago: What Can we Learn from Australias Conscription Lotteries?*, 1.Economic Record,88(282), pp.351-371. Sim, M., Abramson, M., Forbes, A., Glass, D., Ikin, J., Itak, P., Kelsall, H., Leder, K., McKenzie, D. and McNeil, J., 2003. Australian Gulf War veterans health study 2003.Canberra: Detartment of Veterans' Affairs.