Marketing Management Case Study of Dawson Falls Mountain Lodge

Question: Discuss about the Marketing Management for the Case Study of Dawson Falls Mountain Lodge. Answer: Introduction This case study aims at developing a strategic marketing plan of Dawson Falls Mountain Lodge. The Lodge is located in the foothills of Mount Taranaki. The hotel is in Egmont National Park at the end of Manaia Road (Dawsonfallsmountainlodge, 2016). The hotel has only ten guest rooms each with the ensuite and provides premier accommodation. The boutique wants to expand its rooms to 15 and provide exclusive packages for tramping. The lodge wants its guests to enjoy the spectacular natural beauty of the place. It wants to provide adventure packages to the visitors within the pristine national park. The objective of the report is to make a strategic plan for the lodge. The case study would analyze the behavior of the customers to frame a market strategy for the boutique hotel. It would give a critical view of the promotional strategies that will be introduced to ensure channel growth, earn profits, and increase revenue management. The report shall use Walshs Research Opportunity system al ong with Kozak and Martin's to fulfill the objective. Strategic marketing plan for the next 3-5 years Strategic planning is a mode of marketing which is a disciplined, deliberative effort of an organization to produce key actions and decisions that would shape and guide the organization. Strategic planning helps the leaders of an organization to determine, identify, and achieve the goals and objectives of future. The plans change from time to time and are dependent upon the policies of the organization. In fact, strategic planning is an approach which comprises concepts, leadership roles, tools, and procedures that must be planned carefully and followed to achieve the desired goals (Armstrong et al., 2012). In this section, the strategic marketing plan of Dawson Falls Mountain Lodge for the next 3-5 years would be analyzed. PEST Analysis of New Zealand It is of utmost importance to understand the political, economic, social, and technological condition of a country to set up any business or frame a strategic plan for any business. The following table gives a detailed PEST analysis of New Zealand: Political The political situation of a country is a paramount factor to drive tourists in any country. Political factors determine the flow of visitors. National and local tourists are the major customers of Dawson Falls Mountain Lodge. The steps taken by the government in the recent years shows the interest to draw more visitors to the pristine place. Economic The economic condition of a country is another determinant of tourism. Tourists need to spend a lump sum of money to come to these places and stay at such boutique hotels. Statistics say that the average tariff rate of New Zealand is 1.4%. The government gives a right amount of flexibility for businesses. The average household income is $85,000 which is higher than the median income which is $68,600. The average household income has risen since the past few years. The inflation rate is 1%. Moreover, the currency exchange rate of New Zealand dollars is pretty high compared to other countries. All these positive economic factors attract more tourists to this country every year. Social The social and cultural environment also plays a crucial role in determining the number of visitors in a particular place. Since the people of New Zealand love nature and like to spend their time in the lap of nature, they prefer boutique hotels like Dawson Lodge compared to other hotels. This interest of people gives a scope to the boutique hotels to expand the business. Technological With the rise in the use of latest technology, people are becoming more and more tech-savvy. The citizens of New Zealand are well versed with latest technologies and use them to the fullest. People all over the world use the internet and online booking system. This technological aid would help attract more and more tourists. Home website of a company or a hotel like Dawson Lodge would always be beneficial to promote business as people would be able to get access to information about the lodge without any hassle. Moreover, booking a lodge in advance is the best option for a tourist to spend a hassle-free vacation. Thus, technological factors play a crucial role in improving and expanding the business. Consumer behaviour It is imperative to determine and understand the behavioral patterns of the target audience or the customers. The management must frame its strategic market plan based on their clients. According to the Recreational Opportunity Spectrum, the culture of a place plays a very crucial role in understanding the behavior and need of customers. The cultural environment of a place would influence the family and friends of a client. It is vital to understand the cultural factors to adapt marketing strategies. The demand varies from person to person (Bergek et al., 2013). The consumer behaviour is affected largely by environmental factors, buyers factors, and the buyers response factors. Moreover, their personal characteristics of the consumer such as nationality, ethnicity, religion, age, gender, occupation, lifestyle, attitudes, and beliefs also affect the Hotels management. The recreational opportunity such as the combination of biological, social, managerial and physical conditions add value to a place. Natural qualities such as topography, landscape, vegetation, and scenery attract potential customers. A combination of all these qualities would provide better opportunities for recreation. The basic idea is that an organization must understand and fulfill the needs of its customers. However, the requirements may vary from person to person, and one must be careful about them. Therefore, it is imperative that the opportunities are well planned and well classified(Hays et al., 2013). Since places like New Zealand, Australia, or the United States are surrounded by natural beauty, it is easier to increase the recreational activities to boost tourism. The Department of Conservation in New Zealand puts a great emphasis on recreational activities to promote tourism. The ROS is used as a tool to determine consumer behavior. Since the customer behavior affects the business of a hotel, it is imperative to lay emphasis on customer choice (Hopkins, 2014). The website of Dawson Falls Mountain Lodge The site of Dawson Falls is very informative. The site has provision for instant online booking. It also has a phone number. Moreover, the management team can speak as many as five languages. This increases the diversity of the Lodge. The Lodge also has a Cafe and a restaurant. So visitors do not need to go anywhere else to take their food. The website has every possible detail along with photos. This would help the customers to have a prior view of the Lodge. The website also has a provision for entry in the guestbook. It has a link to its Facebook page. Hence, the site visitors can have a better insight. The website also gives a map of the region. Moreover, it has a gallery, directions to visit the place, booking provision which puts it an advantageous position. It also gives details about the available rooms and their rates. For any booking related query, the customers can call the manager and resolve them. In the gallery section, one can find some pristine pictures of the region. In the about us section, the host has provided a brief description of the resort. There are three attractive locations near the hotel. They are the pioneer village, Envirofur (Possum factory), and Tawhiti Museum (Dawsonfallsmountainlodge,2016). Possible targets for Dawson Falls Mountain Lodge through the website An analysis of the internet site of Dawson Falls Mountain Lodge shows that the resort focuses more on quality than cost. The Management always strives to improve the quality of the service and meet their needs. In addition to this, the analysis also reveals that the resort aims to impress its high end customers. The luxury and facilities have resulted in high cost of the rooms. Thus, it is almost impossible to people of middle classes to afford a room at the Lodge. Thus, one can say that the Lodge is missing its middle-income level target (Dawsonfallsmountainlodge, 2016). Message of the website The management, through its website, tries to send the message that the tourists can enjoy the rich heritage and natural beauty of the place while relaxing in Swiss style suits. People from all over the world can interact with each other and enjoy local cuisine and other delicacies with each other. The hotel ensures a home-like experience at the resort along with all the comforts and luxuries. It has been mentioned on the company website that "It is a privilege for our family to welcome you as guests in our home and to have the pleasure to share this beautiful part of our country. Our hope, on your way down the mountain, is that you carry with you two of lives precious gifts - fond memories and new friends" (Dawsonfallsmountainlodge,2016). Recreational Opportunity Spectrum in the Taranaki region The Taranaki region is situated in the wilderness of Egmont National Park. The mountain is a dense one with temperate rain forests. Since the area is densely covered up with forests, one can find a wide range of flora and fauna in this region. One can see a spectacular view of the conical volcanic shaped mountain from the boutique hotel. ROS encompasses seven elements which are naturalness, remoteness, access, visitor management, site management, visitor impacts, and social management (So et al., 2015). A combination of all the above mentioned factors would entice customers for a visit. The hotel must gain economic, social, cultural, and health benefits to attract more and more customers. The hotel can gain more tourists through indoor and outdoor recreational activities. It can give its customers their best time by giving them a secluded camping ground. It can provide options like strolling around the park, hand feeding farm animals, a peaceful breakfast with some Devonshire tea. To urists can enjoy a tribal dance or some fun family activities. The hotel can also arrange for some events and shows in the evening. They can enjoy forest stories at night. People can participate in outdoor recreational activities like: Sightseeing Mountain biking and cycling Hiking Camping Tramping River rafting Surfing Boating Skiing It is vital to motivate recreational activities because it has health, social, cultural, and economic benefits. Recreational activities help in providing a healthy and balanced life as they are a mode of exercise and fun. One may release his/her tension, stress, and anxiety and enjoy the bountiful nature. Moreover, recreational activities are a fun way to socialize and connect with friends, families, and even strangers. Economically, outdoor recreation helps to grow the business through commercialization of natural surroundings and attract both international and domestic tourists. Most of the New Zealanders find going for canoeing, boating, fishing, mountain biking, hiking, and other outdoor activities as a leisurely activity. Some people love peace and tranquillity and wish to be away from the dim, the hustle and bustle of everyday life. Hence, they choose places like the Taranaki region as their travel destination (Corte, 2016). The Department of Conservation makes significant efforts to show and describe a range of outdoor activities through the Recreation Opportunity Spectrum. ROS visually illustrates the activity types and possible recreational opportunities within a particular region. It highlights the activities that are of fundamental importance. It assesses the area, degree of naturalness, and access to a particular field. Five Key points to entice Gold and Platinum tourists To improve the business of the hotel, it is crucial to undertake measures and approaches. This would help the hotel to keep some fixed and intact customers. The Hotel might take the following ways to serve its visitors: A warm welcome and a pickup and drop facility Complimentary breakfast and lunch Regional Sports and Recreation Herbal Spa Provision of wireless internet Development of marketing strategy for the hotel The marketing strategy of the hotel must be planned to keep in mind the environmental, cultural, and social factors. One must also bear in mind the strengths, weaknesses, and opportunities of the organization while developing a marketing strategic plan. The 5Ps of marketing must be considered while framing the strategic plan of the Boutique hotel: Product The hotel rooms and recreational services are the goods offered by the hotel. Place The Dawson Lodge Hotel operates in the Taranaki region of New Zealand. People The target audience comprises the domestic people who want to enjoy a secluded and relaxing time in the lap of nature. The hotel is also aiming at cross country tourists. Promotion The hotel mostly uses social networking sites and its website for promotion. However, it can also use billboards, promotional events, and advertise through channels to attract more tourists. Price There is a range of rooms in the hotel. The price of the room depends on upon the kind of room the customers choose. The lodge has honeymoon suites for couples. The cost for a honeymoon suite is $300. The hotel also has a Panorama Room package which costs $200. Revenue Management Revenue management helps to predict the demand of the customers and helps in maximizing growth. Mostly, revenue management involves selling the right product to the right customer at the right moment. The past data of the hotel, target groups, customer satisfaction, customer segmentation, general sales- all must be considered to manage the revenue. The Hotel must decisions based on their clients, competition, distribution system, price, and events. The hotel must track consumer behaviour by keeping track of bookings on its website. This helps the hotel to get immediate feedback on price strategise. Moreover, the Hotel must create a budget. Digital marketers must know the need of rooms at a given cost. Loyalty marketers must also know the same to drive campaigns. Consumer Promotion Dawson Falls can provide holiday vouchers for its customers. The hotel can offer voucher starting from $100. Vouchers may be redeemed by the customers after a 5 night stay with family. Vouchers may be weekend gifts and would be the perfect gift for a getaway. Such a scheme is a long term promotion. These vouchers may be given to customers through SMS or mails. The Lodge can also give flight or bus vouchers. Such a voucher would offer flexibility to the customers and is cost effective as well. The Hotel can also give spa vouchers to the customers so that they enjoy to the fullest the next time they come. Critical analysis of the promotional strategies used by Dawson Lodge The business of hotels like Dawson Falls Lodge is very different compared to other chain hotels. Since the Dawson Falls Mountain Lodge is a boutique hotel, it must have a unique quality. Also, the resources of such a hotel are limited compared to other business chains. The corporate guidance enjoyed by chain hotels is also not available to boutique hotels. Hence, the resort must devise its marketing strategy depending on the taste of the customers. Mass market promotion Mass marketing is a promotional strategy in which a firm ignores the market segment differences and try to appeal the market or customers through a single approach. The message is broadcast to reach the largest number of people. Radio, television and newspaper media form the core tools of such a marketing strategy. This would increase the exposure of the product, that is, the hotel, to a larger number of audiences. As opposed to Niche marketing, the focus of mass marketing is low prices and high sales. The resort has the power to mass market its products. The popularity of the hotel is advantageous. When a person searches for hotels and resorts in New Zealand, Dawson Falls Lodge is one of the first to appear on the list. The hotel must provide a service that people would be excited to talk of. Mass marketing is an advantageous for people rely more on word-of-mouth from the customers who have already enjoyed the services of the hotel. Moreover, since Dawson Lodge is a boutique hotel, it is vital to highlight the elements that make it unique (Howison et al., 2015). Utilizing specialized agencies as selling tools Dawson Falls Mountain Lodge can use travel agencies as a selling tool. The travel agencies would find out new ways and help the lodge in attracting customers even during the lean season. Through the strategies of the firms, the hotel would be able to compete with other sellers more efficiently. In the recent years, the Lodge is focusing on niche marketing. Agencies help the hotel to develop special packages and discounts. Moreover, agencies also help to develop unique marketing message for tourists which mass market sellers would not be able to provide (Kabani, 2013). Discounts Dawson Lodge must offer less complicated and easier online booking process with attractive packages. The Lodge can provide all its services and luxuries at a lower price to its premium customers. Moreover, to attract more customers, the Lodge can also facilitate lucrative discounts to tourists during offseason. Discounts help attract more customers. Also, it is a very effective way to improve customer loyalty. To keep fixed clients, the Hotel must give discounts to its prior clients. This would increase the visit of those customers. Whenever they come next time, they would make it sure to choose Dawson Lodge as their place to stay during the vacation. An offer like a loyalty rewards program may be incorporated so that the customers can find a reason to come back to the hotel. A frequent visitor may be convinced to return again with a lucrative offer. The hotel can give one night of free stay after some stays. It can provide a night free stay after a stay of 10 or 12 nights. This would increase the longevity of the customer stay. The discounts offered by the hotel must be highlighted on popular sites. Partnership Working in partnership is a very advantageous promotional strategy. Dawson Lodge can partner with a travel agency. A joint effort on the part of both the travel agency and the lodge would reduce promotional costs for both. Moreover, a joint venture would lead to more a broader appeal. Moreover, advertising in places of social gatherings like theaters, museums, clubs, and restaurants are a unique opportunity for promotion and partnership. This would cost very little to almost nothing. The Boutique hotel may act nimbly and quickly and must take full advantage of such collaborations. This would earn them revenue. In addition to this, Dawson Lodge works with the New Zealand government and has registered its name in the tourist guide map of Mt. Taranaki. The resort gives additional 5% discount to the customers who book their rooms using the promotional code provided on the local tourist map. Value-added promotions Value-added promotions include instant win promotions, loyalty campaigns, sales promotion, trade promotions, and special packaging. Value-added promotions are always appreciated by sellers as well as clients. Various facilities and rewards to the customers facilitate an increase in the number of customers. Bonus points on arrival, complimentary breakfast, pick up and drop from the airport, gift shop discounts, room upgrade, local call service at a cheaper rate are some of the value-added promotions that the Resort engages itself. Platinum customers get additional benefits like a free car parking, herbal spa treatment, and champagne for special occasions, and free dinner. These approaches may be very fruitful for the hotel. Marketing through social media In the modern tech world, everyone uses social media like Facebook, Twitter, and Instagram. In such a scenario, such social media sites are of great help when it comes to promoting a business. Social media is an excellent option for marketing a hotel like Dawson Lodge Falls as people are bound to gather information about their destination before investing their hard earned money. Customers would surely do extensive research and choose their holiday spot after going through a detailed study. It is then a reasonable step to provide as much information as possible through social media sites apart from the company website. A person who has had an experience of the hotel would praise it. This is a marketing strategy without any extra expenditure. Along with making an appropriate website, the hotel must also develop creative social media pages to entice customers. Facebook Facebook, in the modern generation, is a place where people discuss anything to everything. It is a platform which is used widely by people across the globe to chat and display pictures about vacations. They talk about pre as well as post-trip. The resort has developed its Facebook page where they share numerous photos and facts about the resort. They also upload pictures of the indoor and outdoor recreational activities they undertake. The cover photo of the hotel is an appropriate one. It has been chosen according to the location, uniqueness, and seasonality of the resort. The hotel also offers prizes and discounts for sharing their pictures on Facebook. The guests upload pictures of hotel rooms and the serene and calm environment that the hotel and the natural beauty provide. Moreover, Facebook marketing is very cost efficient and helps to give a glimpse of the vacation which the customers would be enjoying. The Resort also provides updates about the promotional discounts, offers and special packages on its Facebook page to attract more visitors (Thongmak, 2015). Instagram With more than 500 million users, Instagram is becoming one of the most popular platforms which are used widely by people across the world. Instagram photos quickly touch the minds and hearts of the young generation. With time, even the older generations are using the site. Posting a simple picture of a hotel bed or breakfast is not what one should post on Instagram. Instead, one should post pictures of a warm welcome or the activities that the host has conducted. The hotel can post a photo along with a story to make it more attractive. The hotel uses hashtags very often. These hashtags are an Instagram staple and make posts more searchable on the platform. The hotel encourages it guests to use hashtags frequently (Thongmak, 2015).. Twitter Social media can be utilized as a very effective tool in acclaiming fame. Social get-togethers and tweets would help to reach a wide range of audience. They would be able to build a healthy relationship with tech savvy and social savvy folks. It can host a social media event to sell out rooms. Moreover, people using social media sites would write reviews about the hotel. This would market the hotel without any added cost. It would help the Lodge to connect with more people in a very less time (Thongmak, 2015). Sending SMS and Whatsapp messages to potential customers The hotel management sends Short Message Service or SMS and Whatsapp messages to its potential clients. In this way, the hotel management keeps it customers updated with the latest packages and offers. SMS is an effective way to reach the potential customers personally. Moreover, the Resort can directly reach the targeted audience. It is a better marketing approach than other means of marketing. Conclusion Through an analysis of the boutique hotel, it is quite evident that the hotel business is a successful one. The hotel, located at the foothills of Mount Taranaki is a very attractive spot for the tourists. The peaceful and tranquil surrounding of the place adds to the serenity and is beneficial for the hotel. The hotel has been a prosperous one because of its location. Though a boutique hotel has its issues, it has its advantages as well. The feature of being a boutique hotel must strengthen marketing instead of limit it. Customers want to see the quality of a hands-on boutique and the efforts it would take in managing hospitality. A detailed analysis of the factors affecting the hotel business has to lead to consider the recommendations mentioned below. The hotel has undertaken only social media as an advertising program. It must also take other forms of advertisements other than social media (Thompson et al., 2014). Technology is a very useful promotional tool for boutique business. Utilization of reputation management tools and social media dashboards must be such that the hotel benefits from them. The investment must be done wisely. Social media is a low cost solution for an effective marketing to reach a wider audience in a less time. The hotel must evaluate every possible solution and use the most efficient one. The environmental and political condition of the place is favorable for the hotel business. The natural environment is favorable for attracting tourists. It must be understood that the hotel gets a lot of opportunity for recreational activities. It must grab the opportunity and promote more recreational activities. It should work more with the New Zealand government and promote tourism. Recreational activities include a wide range of sports like mountaineering, hiking, mountain biking, skiing among others. The activities also include expedition around the natural space. However, the target and approach of the hotel are very limited. It must be improved and expanded. Recommendations From the above discussion, it is evident that running an organization is not an easy task. The management must develop appropriate policies to make the day to day operations smooth. The management must ensure a fair and equal treatment of all its guests. The marketing of an organization must not be limited to a certain number of channels. The recommendations may prove to be beneficial for a successful business. There is an enormous scope for the Dawson Falls Mountain Lodge to expand its business and earn huge profits. Though the hotel has its strategies for promotion, it can use the following recommendations to improve its business. Implementation of natural resources to generate electricity One must keep in mind that the Resort is in the midst of nature and far from the din of city life. To ensure that the ecological balance does not get affected, the hotel must check overuse in consumption of electricity. The operational budget must be reduced. It must use minimum artificial regulators to ensure a natural experience. The hotel must use solar cells and panels to generate electricity. It can also use wind energy to generate electricity. It helps to save cost and reduce pollution in the ecological sphere. In fact, the use of artificial products must be the bare minimum. Measures to improve customer benefits The hotel can improve its website by incorporating live chat option. The direct chatting option would help the customers to interact with the customers directly. Moreover, the company can implement some packages so that the middle-class people can also enjoy the benefits of the hotel. Use Blogging There are numerous social media sites on the web which a business firm can use as a promotional tool. But it must filter and monitor sites. It must choose only popular sites like YouTube, Facebook or Twitter as a promotional platform. To establish its presence in the social media, the hotel can consider making a blog. It can post creative articles to position the Lodge in a particular market or niche. The hotel can use software like Flip.to. It is an innovative platform to boost the hotels business and create brand awareness. Blogging would help the boutique hotel to spread the word across social media platforms about the upcoming offers or trips. It is an excellent way to expand news and establish communication between the management and customers. The hotel must share relevant and exciting content. Connect with guests One of the biggest advantages of a boutique hotel is personalized services and customers' experience. Knowing the guests personally would help the manager to figure out the interest of the customers. This personalized experience would help both the client and the hotel to connect with each other later. The information gained by the hotel is a precious one which can be used and implemented in the marketing plan. The hotel staff must listen to their customers and provide them whatever they wish to have. The guests must feel at ease and home. They must believe that are understood and being taken care of. Taking care of employee welfare In the hotel industry, it is vital to project a friendly behavior towards the customers. For a service oriented industry, it is of utmost importance that the customers appreciate the services offered by a hotel. The management must take care of its employees along with its clients. The administration must take care of the needs of the employees and treat them fairly. The hotel management can conduct a communication training program for staff. This would improve the communicative faculty of the employees. Provide better opportunities Statistics show that almost 80% of the customers belong to the corporate sector and account for the profitable customers. They are the ones from whom the hotel earns the maximum revenue. Thus, it is in the fittest of things to take special care of the gold and platinum customers. The hotel must strive to plan a better marketing strategy to reach this section of society. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2012). Marketing: an introduction. Pearson Prentice-Hall, London. Barrow, C., Barrow, P. Brown, R., (2012).The business plan workbook.Kogan Page Publishers. Bergek, A., Berggren, C., Magnusson, T., Hobday, M. (2013). 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Ideology of Sacrifice in the Poem and Songs of 20th Century

Question: Discuss about the Ideology of Sacrifice in the Poem and Songs of 20th Century. Answer: Introduction The chosen poem and song for this paper is Here dead we lie by A. E. Housman and the song is I Was Only Nineteen by Red Gum (1983).Alfred Edward Housman was the Englich classical poet and scholar. His poem has been one of the most influential poems of the world. This poem was to illustrate the terrible situation where the young children were sent to war to fight for their fatherland. The dominant ideology in the poem is sacrifice, where the life of young children is sacrificed by the older generation. The same ideology is found in the song I Was Only Nineteen, as the song highlights the sacrifice and hardship of the young soldiers in Vietnam War. Here dead we lie (Poem) This is a very famous poem on war and sacrifice written by Alfred Edward Housman. The poem says: Here dead we lie we because we did not choose To live and shame the land from which we sprung. Life, to be sure, is nothing much to lose; But young men think it is, and we were young. This explains the pain and sacrifice that young children had to face in war. The two main wars that have marked the 20th century were the two World Wars. These world wars affected people in different ways and millions of people died, while fighting for their nation. The English poetry in the beginning of the 20th century was mainly related to war, patriotism and sacrifice (Robinson, 2013). The poem Here Dead We Lie of A.E. Housmanshows that a young dead man is talking about the honor of sacrifice and futility of the heroism. Young soldiers believe that it is better to sacrifice their lives to honor their country, but the second paragraph of poem raises a question that was that sacrifice really needed. The poem talks about the young men, who displayed heroism in the war and died fighting for their nation. The poem deals with the dreams of the young men. It can also be considered as an extraordinary poem for the punch it surrounds with itself. It includes compassion, patriotism and com memoration, yet the poem also develops the sense of sadness and a bitter truth is revealed (Reedy, 1968). The aesthetic features of the poem represent the aspects of the World War I. The aesthetic features of the poem construct the dominant ideology of sacrifice and honor the sacrifice of the young soldiers. There are two different aesthetic features are associated with the young men giving their life for their nation. The first is the sense of pride in the sacrifice that the young soldiers make, which displays the different and nave thoughts of the youth. However, second are the sacrifice and the dark suspicion between the courage and cowardice (Pearsall, 1967). An irony is displayed to the second verse of the poem. This is again an aesthetic feature that reinforces the main ideology of sacrifice. The life of the young soldiers is nothing for the senior officers and other people, while the young soldiers refuse to accept the life means nothing. The pain of sacrificing their lives can be easily made from this irony that they lose everything with their death, as these men have been cheated with their chance to live a happy and complete life. These points reinforce that sacrifice is one the dominant ideology of this poem that is reinforced again and again through aesthetic features of the poem. I Was Only Nineteen (Song) This song was written by Redgum in the year 1983 for the Australian Soldiers, who participated in Vietnam War. The song reflects the theme of war led sacrifice that families had to face. The message that the writer reinforced through song was that age of nineteen is the very young age and sacrificing life at this young age can be a huge impact of life of youth and their families (Siminski and Ville, 2012). Thus song written by Redgum is highly meaningful and emotive song. The song displays the hardship and experience of the Australian soldier, who is preparing for the war and fighting in the Vietnam War. Soldiers going for the war and the family members have arrived to see the passing out parade: " Mum and Dad and Danny saw the passing out parade at Puckapunyal It was a long march from cadets The lyrics also explain the aftermath of the war and explain the physical and psychological damage that the young soldiers had to face in the Vietnam War and even after coming back to Australia (Sim et al, 2003). " I was only nineteen" The above line is repeated in chorus to reinforce the message and theme of sacrifice. The aesthetic features of the song are the solemn and reflective tone, and also the repetition of the word display anaphora to intensify the emotions and to reinforce the message of pain and sacrifice (Siminski and Ville, 2012). The song also displays the haunting and difficult experiences by saying that And can you tell me, doctor, why I still can't get to sleep? This line expresses the pain and sacrifice of the soldiers that they had to deal during and after the war. The most difficult situations in the war is seeing the best mates dying, which the song reinforces the pain through its chorus. The dominant ideology of sacrifice is prominent in the song. The sacrifice of the young soldiers is not temporary, but they have the long term consequences of the sacrifice made in the wars. These evidences reinforce the dominant ideology o9f sacrifice. Conclusion Paper focuses on discussing the dominant ideology of sacrifice in the songs and poem of the 20th century. The poem included in the paper is Here dead we lie by Alfred Edward Housman and the song included in the paper is I was only nineteen written by Redgum (1983). Both the literary prices display the dominant theme of pain and sacrifice through their aesthetic features. The poem and song captures the feelings and emotions of the soldiers in a very simple and respectful manner. Bibliography Pearsall, R.B., 1967. The Vendible Values of Housman's Soldiery.Publications of the Modern Language Association of America, pp.85-90. Robinson, F.C., 2013. The Pleasures of Pass Poets.Sewanee Review,121(2), pp.254-261. Reedy, G., 1968. Housman's Use of Classical Convention.Victorian Poetry, pp.51-61. Siminski, P. and Ville, S., 2012. I Was Only Nineteen, 45 Years Ago: What Can we Learn from Australias Conscription Lotteries?*, 1.Economic Record,88(282), pp.351-371. Sim, M., Abramson, M., Forbes, A., Glass, D., Ikin, J., Itak, P., Kelsall, H., Leder, K., McKenzie, D. and McNeil, J., 2003. Australian Gulf War veterans health study 2003.Canberra: Detartment of Veterans' Affairs.

Philosophy Of Language Essays - Formal Sciences, Philosophical Logic

Philosophy Of Language Throughout its history mankind has wondered about his place in the universe. In fact, second only to the existence of God, this subject is the most frequent topic of philosophical analysis. However, these two questions are very similar, to the point that in some philosophical analyses the questions are synonymous. In these particular philosophies, God takes the form of the universe itself or, more accurately, the structure and function of the universe. In any case, rather than conjecturing that God is some omnipotent being, supporters of this philosophy expound upon another attribute habitually associated with the Man Upstairs: His omniscience. That particular word, omniscience, is broken down to semantic components and taken literally: science is the pursuit of knowledge, and God is the possession of all knowledge. This interpretation seems very rigorous but has some unfortunate side effects, one of them being that any pursuit of knowledge is in fact a pursuit to become as God or be a god (lower case "g"). To avoid this drawback, philosophers frequently say that God is more accurately described as the knowledge itself, rather than the custody of it. According to this model, knowledge is the language of the nature, the"pure language" that defines the structure and function of the universe. There are many benefits to this approach. Most superficially, classifying the structure and function of the universe as a language allows us to apply lingual analysis to the philosophy of God. The benefits, however, go beyond the superficial. This subtle modification makes the pursuit of knowledge a function of its usage rather than its pos-session, implying that one who has knowledge sees the universe in its naked truth. Knowledge becomes a form of enlightenment, and the search for it becomes more admirable than narcissistic. Another fortunate by-product of this interpretation is its universal applicability: all forms of knowledge short of totality are on the way to becoming spiritually fit. This model of the spiritual universe is in frequent use today because it not only gives legitimacy to science, but it exalts it to the most high. The pedantic becomes the cream of the societal crop and scientists become holy men. It's completely consistent with the belief that mans ability to attain knowledge promotes him over every other species on Earth, and it sanctions the stratification of a society based on scholarship, a mold that has been in use for some time. Now that we've defined the structure and function of the universe as knowledge, we must now further analyze our definition by analyzing knowledge itself. If the society is stratified by knowledge, there must be some competent way of measuring the quantity of knowledge an individual possesses, which means one must have a very articulate and rigorous notion of knowledge. At first glance, one would think that knowledge was simply the understanding of the universe through the possession of facts about it. This understanding creates problems, however, because it now becomes necessary to stratify knowledge, to say that this bit of information is inherently "better" than that one. This question was first answered using utility as a metric, but it became obsolete because utility is too relative. A new, more practical answer was eventually found: rather than measuring knowledge, we should measure intellect, the ability to attain knowledge. Even though this has the same problem of stratification, it's overlooked because philosophers believe that they know the best way to pursue knowledge. To them, the language of complete understanding is logical inference. If one can state a set of facts in the simplistic linear progression of statements using logical connectors, the information is in its most readily understandable form. The philosophers used this convention to rigorize mathe-matics, the rigorization process became associated with it, and logic suddenly became mathematical logic. The name stuck, as people refer to the process by that name to this day. The previous analytic development is the essence of the modern understanding of the natural universe. It starts from the fundamental belief in a deity and transforms it into this mathematical logic, a system of communication that according to our summation minimizes the number of justifiable interpretations, therefore standardizing the universe. There are some limitations to this approach, however. The rationale is, by its very nature, a logical development: it constructs a functional model of the pure language that is con-sistent (i.e., free of contradiction). Therefore, the pure language inherits any limitations of logic by definition?in other words, it assumes that the pure language is (a subset of) logic. Secondly, even though it's very rigorous in its approach, it

A Free College Scholarship Essay Sample

A Free College Scholarship Essay SampleIf you are looking for a great way to make the most of your college scholarship essay, here is a free College Scholarship Essay Sample that you can use. This simple text will get you started right away and be sure to make your essay look professional. It is easy to put together and is great for both writers and readers. There are many reasons to use this free sample, but first let's take a look at what it is for.First, you have a scholarship essay sample because you have written a great essay that can be used as a reference for others to follow. When you write a well-crafted essay, you can stand out from the crowd and show others what an excellent writer you are. By taking a few minutes to find the right college scholarship essay sample, you will be able to effectively showcase your writing ability and impress your college admissions officers.Secondly, you have a scholarship essay sample because it is free. Don't waste any more time and write yo ur essay. You can really do a great job if you follow this basic template.Third, the College Scholarship Essay Sample is well designed. It is very easy to read, understand, and follow. This is an essay that is simple and effective in providing the information needed to impress college admissions officers. Using the proper style, grammar, and structure will be easy for you to follow and you will have a great opportunity to learn how to write a successful college essay.Finally, these are all great college essay samples because they have been professionally designed and are very easy to follow. These include: traditional essay format, topic specific, and summary. While you can use other essay sample templates on the internet, you won't have the professional feel or knowledge of how to format and structure your own unique text.Another point to note is that this college scholarship essay sample is totally free. So you can use it as a guide for a professional-looking essay. You don't have to pay to use it and that is a great benefit to you.These are all good points to note because they all help to prove that there are many great writing samples available to you on the internet. For those who are serious about writing a great college essay, you really don't want to miss out on these. Use these scholarship essay samples as a resource to assist you with writing a brilliant essay.

Superfluous Existence essays

Superfluous Existence essays In juxtaposing the work White Noise by Don DeLillo and that of Paula Foxs Desperate Characters one finds similarities as well as stark differences. Both works address the pitfalls of modern life and the ills that pervade the portrayed societies, yet the authors approach their commentary on their constructed worlds in entirely different manners. The ills of society as seen by Fox and DeLillo, while not mirror images, are similar. Fox portrays a society that values style over substance while De Lillo paints a picture of a society approaching cultural death. I contend that both authors would agree that their novels address the superfluous existence that has cast its pall over modern society. While their views appear to be analogous regarding the superfluous nature of our society, it is their distinctly disparate approaches to this topic that makes the comparison of these two works interesting. DeLillos novel borders on surrealism. I am not alone in the ideas that DeLillo has a surrealistic bent; Arnold Weinstein mentions this when he calls DeLillos style cool to the point of being hip...exquisitely focused on the inane, the bizarre, [and] the surreal (288). I describe DeLillos work as surreal in that it paints a picture of a society that, while based on our own, has traveled down a path that might occur if our own jaded view of modern convenience were extrapolated to the fullest imaginable extent. Consider the thoughts that course through Jacks mind when he makes a trip to the automated teller and upon discovering that his bank showed a balance that roughly corresponded to [his] independent estimate...waves of relief and gratitude flowed over [him] (46). Granted one can experience something similar to this at an ATM of ones choosing, yet the use of the word gratitude adds an element of utter dependence upon the word of the bank, and furthermore infers tha...

Supply Chain Management Term Paper Example | Topics and Well Written Essays - 1500 words

Supply Chain Management - Term Paper Example In addition to customer satisfaction and company success, supply chain management can also have a great influence on societal settings such as medical missions, disaster relief operations, and other emergencies and cultural revolution (University Alliance). Considering the crucial effect of supply chain management on organizational success, today even small business enterprises hire employees having abundant SCM skills and knowledge. Effective supply chain management will improve the bottom line of the business and enhance the cash flow by expediting the delivery of products. The most fascinating feature of SCM is that it plays inevitable role in meeting customer satisfaction making sure that right quantity of products is delivered to customers in a timely fashion. This paper will analyze the supply chain management of Hsuh Ta Enterprise Co., Ltd giving particular focus to the firm’s purchasing and material management and supply chain integration. Hsuh Ta Enterprise Co., Ltd is a Taiwanese plastic forming and molding company operating in the plastic industry. Although the company is in its initial phases of growth, it is known for its eco-friendly business model and a fast market growth rate. The sustainable business model assisted the company to survive the dreadful impacts of recent global recession successfully. The Hush management strongly believes that focusing particularly on the environmental notions of the society would benefit the organization to gain a set of competitive advantages over its market rivals. The company enjoys great governmental and public support on the strength of its sustainable business model. The concept of supply chain management has been well documented in the academic literature and is commonly regarded as the streamlining of a business’ supply chain activities for maximizing customer values and gaining competitive

Obama's Healthcare plan Essay Example | Topics and Well Written Essays - 1000 words

Obama's Healthcare plan - Essay Example s a puppet that is triggered to confuse low income earners so that they would vote convincingly with perceptions of better fruits thereafter (Rousseau 615). In myriad situations, the people at the helm often take advantage of voters to introduce perceived laws, which are impractical in the real sense, just to affirm their comeback to power. After which they propose changes that would transfer the responsibility to the common man since they shall have achieved their goals of ascending to power (Rousseau 622). According to the convincing information obtained from part of the book ‘Discourse of inequality part 1’, it is adept to agree with Rousseau that inequalities are inevitable within the society; for instance, not everyone would be able to put on shoe number 10. Clothing styles and shapes differ depending on personal posture depicted by each person intending to put clothes (Rousseau 617). Likewise to the economic, social and political concerns; different individuals are perceived to be opposed to other people’s thoughts, which create imbalanced perception. A practical example is Rousseau’s example that dwelt on the relationship between a husband and wife in a home set up (Rousseau 631). Men tend to have no businesses with their wives once their perceived passion is ascertained; women have the obligation to nurture the baby for nine months ‘pregnancy period’. After the delivery, a baby grows to a stage of self dependency regardless of the goodies obtained from parents affirming that different people depict peculiar traits, which in itself is a sign of inequality (Rousseau 632). Politicians of the same perception often converge to put pressure so that their bills would be passed into laws. The political patronage and affiliation is one such example that portrays the inequality among different personalities within same areas of work group and social demeanor. Hence I explicitly support Rousseau’s that inequalities are not only inevitable but also