Friday, September 20, 2019
Universal Studios In Singapore
Universal Studios In Singapore Universal Studio is 20 hectares in size, occupying the easternmost part of the 49-hectare Resorts World Sentosa. There are a total of 24 attractions, of which 18 are original or specially adapted for the park. The park consists of seven themed zones which surround a lagoon. The park is currently divided into seven themed areas: Hollywood, New York, Sci-Fi City, Ancient Egypt, The Lost World, Far Far Away and Madagascar, each zone is based on a blockbuster movie or a television show, featuring their own unique attractions, character appearances, dining and shopping areas. The park features the worlds tallest pair of dueling roller coasters that are based on the popular television series, Battlestar Galactica; a castle from the world of Shrek and Monster Rock, a live musical show featuring the Universal Monsters. Universal Studio has over 30 restaurants and food carts, together with 20 unique retail stores and carts located around the park. Attractions premiering are marked Premiere an d dining outlets that are certified Halal are marked with Halal. 3. What are the current services provided? Universal Studio has a number of recreational facilities, Breathtaking and stimulate, so impressive. The following six not to be missed: Transformers, Battlestar Galactica, Sherk 4D theater, Steven Spielbergs special effects studio, the Crate adventure of Madagascar, Hollywood dreams. Firstly, Transformers. Transformers this project in Universal studio opened in December 2011.The process itself is not only thrilling but also fun. Secondly, Battlestar Galactica. It is one of the highest of the two-track roller coaster in the world, if you enjoy the stimulation, you absolutely cannot miss it. Thirdly, Sherk 4D theater. This is the sequel Shrek won the Academy Award for best animated feature, in this original three-dimensional movies, everyone can enjoy whole-heartedly of surprises in the movie world without leaving the seat. Fourth, Steven Spielbergs special effects studio. It is chaired by Steven Spielberg, designed specifically for Singapore, with the magic of the movie, you can enjoy a different charm of New York City. Fifth, the Crate adventure of Madagascar. This is a popular indoor amusement projects, very interesting and exciting. Finally, the Hollywood dreams. 14 Magnificent floats, together with the special effects, tailored music, as well as the widely popular characters, plus more than 100 performers chic luxury apparel, and add unique charm to Universal Studios of Singapore. 4. What are your experiences when using such services? How do you feel? Any areas to improve Personally, I feel that it is an extraordinary and enjoyable to experience such wonderful things. When you are undergoing these by yourselves, you would feel extremely not only amazing but also unforgettable. And in my opinion, I suggest that controlling the amount of people to visit the place every day is necessary because that could make the tourists feel more relaxed. 5. Do you feel the staff needs training to further improve their service? I would like to say that I do feel the staff needs training to further improve their service; it is because it will help a lot in some ways. For example, it will help to enhance customers satisfaction. Also, it will encourage the staff to improve themselves and make them feel self-confident thus they can service the tourists better. Moreover, it will indirectly affect the economic efficiency and popularity of Universal Studio. 6. If you are the director of Marketing of this attraction, what are some of the ideas you would like to introduce? You may ignore the budget but use wild ideas to impress the Lecturer. We can build one of the largest ecological playgrounds, which are not only large recreational projects, Zoo, Underwater World, a Singapore plant-based forest landscape health district will also be build. According to the plan, the area of the ecological playground on acres of rides inside the top equipment are imported from abroad, we could accept visitors of five million people per year after the completion . Or, We can build a water park; there are a lot of different kinds of game projects, stimulating, risky, relaxing, and suitable for children and the elderly. We need to find some young people to work inside the park; they can make sure the security, meanwhile they also able to bring vitality and youngs atmosphere to the park. 7. In each of your idea, you have to identify what kind of income you think the attraction can get? In my opinion, I think the mainly income is from young people. It is because that young people nowadays are becoming more relaxed about life, they do things they want to do in order to enjoy their lives, and they spend much more money to things that attracts them compared to the past. So it will be easier to get money from the young. 8. Another challenge will be how to get the visitor spend $100 or more on that day? We can charge for the ticket when they enter the door, and then charge a reasonable price for each programme, and we can also provide places to sell some snacks and drinks, restaurant prices due to increase a little, at the same time ask some staff to do promotional activities so that visitors to buy souvenirs conveniently. in the short termà ¯Ã ¼Ãâ less than 1 yearà ¯Ã ¼Ã¢â¬ °Ã ¯Ã ¼Ã
âwhat do you think the attraction can boost their marketing effort?in the long term(3 years and beyond),what do you think the Marketing Dept should create to make the attraction sustainable? Universal Studios Singapore is Southeast Asias only Universal Studios theme park. It covers an area of about 20 hectares, including 21 amusement and performance project, the main theme of the Universal Pictures to create, such as Jurassic Park, Shrek and mummies, also including Battlestar two-track roller coaster and the worlds first to Madagascar the theme of the indoor rafting attractions. Sentosa Resorts World is the second phase of the project, from the third quarter of this year, after another debut, including the aquarium and marine life park. So keep the attractions will attract more tourists come to visit and play. Universal Studios recently new facilities enabled, every 28 seconds there is a wooden box, each can carry 20 passengers. To 0:15, its queuing time is also 85 minutes, with the Universal Studios other popular facilities about 90 minutes waiting time, not far off. Madagascar: A Crate Adventure is the first design based on the movie Madagascar rides. Visitors ride in a wooden box, drift with the flow, you can visit the water on both sides follow the example of Alex the Lion, zebra Horseshoe River Magnus LuoLiya, giraffes Mailman School of movie characters 89 moves the robot visitors rendered movie screen 12 feature from Dream Works Animation film shooting, especially animated fragments for rides. Each adult costs $ 60, children and the elderly fee are 30 In short, this facility enabled a significant increase in the curiosity of tourists, so bring a substantial income. So, in the next 1 to 3 years, this facility will inject fresh blood into the Universal Studios. Because the managers of innovation, create the facility, in order to ensure that the Universal Studios excess funds in the next few years, and is ready to buy the new facilities adequate preparation Conclusion Universal Studios Singapore began trial operation in March last year to attract tourists to the first nine months of about 200 million people. Universal Studios Singapore this year, is expected to attract 400 million visitors, management said. Sentosa Resorts World correspondingly increase the number of visitors is expected to increase from 15 million passengers to 16 million passengers. Resorts World Sentosa president Chen Qide, Universal Studios Singapore visitors, foreigners accounted for 75%, Chinese tourists accounted for about 10-15%. I would like to Universal Studios in a few years after the market is growing, it is possible to open other branches in other countries such as China
Thursday, September 19, 2019
Commincation Today :: Essays Papers
Commincation Today The business world today is more challenging than it ever has been. Effective communication is one of the many qualities one must have to succeed. It helps one present ideas, manage employees, and handle customers. Presenting ideas is what makes businesses grow and evolve. An idea, being a formulated thought or opinion, is hard to put into words at times. Knowing how to transfer oneââ¬â¢s thoughts into words can become the most effective aspect in communication. For example, if one was to stumble over words and fill sentences with long pauses during a business proposal, that person is not as likely to close the deal as one who speaks fluently with a steady flow of thoughts and words. Communication also helps one to manage employees. Todayââ¬â¢s work environment is filled with many types of people. One must know how to adapt to different races, languages, and cultures to effectively communicate. If an employee were deaf, it would be necessary to communicate using sign language so that person could fully comprehend the directions given. In addition to helping manage employees, communication also helps one to deal with customers. Customers vary in ways more than employees. Customers are not in a controlled environment and are accustomed to one adapting to their specific needs and wants. Depending on the specific wants at the time, some customers may be extremely irate or hostile. One must handle this type of customer with care and know that a different approach must be taken. Doing things such as talking in a soft voice may calm the customer down, thus enabling the customer to be more reasonable. Knowing simple things such as using a calmer voice enables one to effectively take control of the situation.
Wednesday, September 18, 2019
Options for Financing the Purchase of a Website :: Sell Websites Buy Websites
Options for Financing the Purchase of a Website Reprinted with permission of VotanWeb.com Financing a website purchase, or getting cash for a down payment can take many forms. Hopefully the options listed below will give you some ideas where you can find the money to buy a website! Credit Cards - many buyers these days are tapping their credit cards for their down payment to buy a website. The downside of this option is that if you are getting an SBA loan to buy a website, they wonââ¬â¢t let you use ââ¬Å"a credit card/loan ââ¬â borrowed moneyâ⬠for the down payment. Other than that this option works for many since there is no waiting for the money or cumbersome approval process. SBA Loans ââ¬â Many websites today are purchased with 7(a) SBA loans. There are conditions however in getting one to buy a website. You still have to put down between 15%-30% depending on the lender, you must have good or excellent credit, and the website has to have sufficient cash flow to support the debt service of the loan. The loans are typically 10 years in duration and 2-3 points above the prime interest rate. The process of getting an SBA loan to buy a website can be a tedious one and can take one month to six months to complete/fund. Home Equity ââ¬â With home equity growing rapidly, many buyers utilize these funds to either buy a website or utilize it for a down payment. Lenders are eager to give out home equity loans. Loans can usually be secured rather rapidly, but plan ahead and move quickly so you donââ¬â¢t miss out on any great websites that come out on the market for sale. Owner Financing ââ¬â This form of financing is only applicable we=hen you have a willing website owner. Usually the buyer will put down 40 to 60% (utilizing one of the methods above), and the owner will carry back a note for a duration of usually two to five years. Interest rates vary but they usually will be higher than banks or commercial resources. Sometime there will be ââ¬Å"comboâ⬠financing with the owner taking back a partial note and the rest of the financing will come from the above resources. Retirement Plans ââ¬â Many buyers have built up sizeable amounts in their work 401(k) plans. There is a way to tap this money tax free ââ¬â put it into a ââ¬Å"special trustâ⬠that then buys the website for you.
Tuesday, September 17, 2019
Atomic Bombing on Japan Essay
On the morning of August 6th, 1945 at around 8:16 a. m. , the United States dropped the first bomb on Hiroshima. This bomb was given the nickname ââ¬Å"Little Boy. â⬠Three days after the first atomic bomb was dropped, on August 9th, 1945 at around 11:02 a. m. , the United States dropped a second atomic bomb on Nagasaki. This bomb was given the nickname ââ¬Å"Fat Man. â⬠These two bombs immensely destroyed these cities and took the lives of many people. There was an estimated 200,000 lives taken in the atomic bombing on Japan. The war on the Pacific had been going on for over four years before the atomic bombing occurred. There were two big battles that could have led to the United Stateââ¬â¢s decision of dropping the atomic bomb, the Iwo Jima and Okinawa. In these two battles there was an astounding amount of deaths taken in these battles from both sides. While both sides of the Japanese and American soldiers fought vigorously taking the many lives of one another, the dropping of the atomic bomb on Hiroshima was a military necessity for the United States. The reason why the dropping of the atomic bomb was a military necessity is because there was nothing else to force Japan to surrender. President Harry S. Truman asked the Japanese to surrender on August 3rd, 1945 or face devastation, but the Japanese failed to meet the deadline. Truman ordered the air force to use the new atomic weapons against Japan. Some argued that if we would had waited a few more weeks, Japan would have surrendered. Others argued that there was no other way to persuade the Japanese to surrender but the atomic bombing. Truman said this was a simple military mission. He said a weapon was available to quickly end the war so he sees no reason not to use it. The alternative to dropping the atomic bomb was a ground invasion in Japan, which would have caused heavy losses to our American troops. From my perspective, I believe that the atomic bombing of Hiroshima was necessary for the preservation and security of our nation. At the time of this incident, the United States was involved in World War II serving as part of the Allied Powers. Therefore, on the morning of December 7th, 1941, the Japanese decided to implement surprised attacks on Pearl Harbor. Pearl Harbor was a US Navy base located in Hawaii. The United States was not expecting these attacks at all. I feel that the attack on Hiroshima was retaliation for the attacks on Pearl Harbor. Although we may have gone a little over board, it had to be done to establish that the US was not a nation to be messed with. The Japaneseââ¬â¢s opportunity to fight back was over after the first atomic bomb was discharged because the navy was taken out, the inability to import food and the lack of industrial supplies. In addition the second atomic bomb was dropped to seal the victory over Japan. Although both Japan and the United States suffered great losses from the altercations, Japan was left with much more trauma. The first atomic bomb that was dropped on Hiroshima immediately killed an estimated amount of 66,000 people out of a population of 255,000. The second bomb that was dropped on Nagasaki instantly killed about 35,000 people. However, a numerous amount of soldiers and citizens of Japan did not immediately die. These bombings lead to an awful amount of physical effects that dismembered the country of Japan for many years. Many individuals of Japan either died or suffered from radiation burns, cancer, leukemia, and many other physical disorders. Research shows that radiation increases the long-term risks of cancer. At the time of the bombing, many pregnant women gave birth to children with congenital malformations because of the contact with radiation. After the bombing, there were said to be 6,500 orphans in the city of Hiroshima. Despite the many people that were killed in the bombings, Americans saved many lives on both sides by not invading Japan. The city of Hiroshima and Nagasaki was essentially wiped out by the two atomic bombs. The bombs fiercely took out anything in its path. Not one thing or person within 800 meters of the bombââ¬â¢s blast survived. Only parts of two buildings were standing after the bomb at the explosion site. The survivors in Japan had to clean up over 11. 5 square kilometers of debris and dead bodies after the bombing. This process took Japan four years to clear up. The bombings also cost Hiroshima $2 billion in damage. There were an estimated 60,000 to 90,000 buildings destroyed by the atomic bombing in Hiroshima. And an additional 14,000 buildings destroyed in Nagasaki. To conclude, the atomic bomb dropped on Japan by the United States was indeed a military necessity. The position of the United States at the time left our country with no other choice but to establish superiority; we needed to end the war. There was little sympathy for an enemy who had stimulated the fight and had behaved the way Japan had. Also, Japanââ¬â¢s surprise attacks on Pearl Harbor had left many Americans pleading for revenge. The atomic bomb did just that, wiping out almost entirely two cities in Japan, Hiroshima and Nagasaki. Although much tragedy and trauma had resulted from the attacks of both countries, the sacrifices were necessary and appropriate.
Monday, September 16, 2019
Philosophy and Its Branches Essay
The study of the fundamental nature of knowledge, reality, and existence, especially when considered as an academic discipline. Philosophy is the study of general and fundamental problems concerning matters such as existence, knowledge, values, reason, mind, and language. It is distinguished from other ways of addressing such problems by its critical, generally systematic approach and its reliance on rational argument. Origin: Middle English: from Old French philosophie, via Latin from Greek philosophia ââ¬Ëlove of wisdomââ¬â¢. Philosophy comes from the Greek for ââ¬Å"love of wisdom,â⬠giving us two important starting points: love (or passion) and wisdom (knowledge, understanding). Philosophy sometimes seems to be pursued without passion as if it were a technical subject. Although there is a role for dispassionate research, philosophy must derive from some passion for the ultimate goal: a reliable, accurate understanding ourselves and our world. Branches of philosophy: The following branches are the main areas of study: â⬠¢Metaphysics is the study of the nature of being and the world. Traditional branches are cosmology and ontology. â⬠¢Epistemology is concerned with the nature and scope of knowledge, and whether knowledge is possible. Among its central concerns has been the challenge posed by skepticism and the relationships between truth, belief, and justification. â⬠¢Ethics, or ââ¬Å"moral philosophyâ⬠, is concerned with questions of how persons ought to act or if such questions are answerable. The main branches of ethics are meta-ethics, normative ethics, and applied ethics. â⬠¢Political philosophy is the study of government and the relationship of individuals and communities to the state.
Sunday, September 15, 2019
Appraise the Pros and Cons of Cosmpolitanism
10024634 Appraise the Pros and Cons of Cosmopolitanism Cosmopolitanism is the term to illustrate a theoretical belief of how some think the world should be, where interstate boundaries are abolished and citizens become part of a global body. It is derived from the ancient Greek, kosmopolites, usually translated as ââ¬Ëcitizen of the worldââ¬â¢. Cosmopolitanism takes different stand-points throughout the fields of sociology, politics and philosophy.Gerand Delanty splits the concept into four main categories: ââ¬Å"internationalism, globalisation, transnationalism and post-nationalismâ⬠(Delanty 2000: 52) and four sub-categories ââ¬Å"legal, political, cultural and civicâ⬠cosmopolitanism. This essay shall analyse and evaluate arguments for and against the notion of cosmopolitanism according to Immanuel Kantââ¬â¢s perception and Hegelââ¬â¢s analysis of the subject matter.Since Kantââ¬â¢s perception is pre-dominantly a form of internationalism and legality, and he is known as the modern forefather of the contemporary conceptualisation, I shall primarily focus on the arguments for and against legal cosmopolitanism. Immanuel Kant developed his notion of cosmopolitanism as a result to the ever increasing Hobbesian ââ¬Ëstate of natureââ¬â¢ in the international realm, between the individualistic actors, nation states and the ever growing interstate communication; especially post the peace of Westphalia where state sovereignty became formalised.Hegel believed that this individuality amongst states in their hobbesian ââ¬Ëpursuit of felicityââ¬â¢ would only lead to war. ââ¬Å"when the particular wills of states can come to no agreement, the controversy can be settled only by war. â⬠(Hegel 2001: 264) This in mind, I shall reference the views and opinions of contemporary theorists on Kantââ¬â¢s conceptualisation of cosmopolitanism. One of the main positives of cosmopolitanism according to modern theorists is accountability, Ka ntââ¬â¢s predominantly Legal cosmopolitanism was the ideology where state conflict could be resolved into ââ¬Ë perpetual peaceââ¬â¢ through international laws.Contemporary legal cosmopolitanism as an example, arguably is demonstrated in the Nuremburg trials in 1945. It was the first time that states and state leaders could be held accountable under international legislation and judicial trial. Karl Jaspers states that the trial was a ââ¬Å" new attempt in behalf of order in the worldâ⬠(Jaspers 1947: 51) and Robert Fine elaborates on Jaspers argument that ââ¬Å"Nuremburg marked the awn of a new cosmopolitan order un which individuals, as well as states, could be held accountable to international law even when acting within the legality of their own state. â⬠(Fine 2003:610) Kantââ¬â¢s philosophy towards the birth of modern cosmopolitanism was pre-dominantly legal, as he desired republican universal legality across the international realm, in order to achieve à ¢â¬Ëperpetual peaceââ¬â¢. ââ¬Å"No Independent States, large or small shall come under the dominion of another state by inheritance, exchange, purchase or donationâ⬠( Kant 1795).Thomas Pogge, a contemporary cosmopolitan theorist depicts that in cosmopolitanismââ¬â¢s universality ââ¬Å" the status of the ultimate unit of concern attaches to every living human being equally- not merely to some subset, such as men, aristocrats, Aryans, Whites or Muslimsâ⬠(Pogge 1992:48),according to this some may argue that one fault in Kantââ¬â¢s idealistic Cosmopolitanism is that there were no equal rights for women and that the law under cosmopolitanism only applied to men.This indicates that the trial with the Nazi crimes against humanity would be amicably subsumable to Kantââ¬â¢s theory because it is bringing the injustices of the German state during the Nazi period of power to justice. Kant wished to retain the exercise of power to lawâ⬠(Delanty 200:55) Having a â â¬Ëuniversalityââ¬â¢ of international laws to present crimes or excess power conclusively is a positive aspect supporting the theory of cosmopolitanism.Some aspects of cosmopolitanism are embedded within our society today by the overrule of international law, especially since the increase of globalisation and the extensive expansion of interstate communication. However arguably some see cosmopolitanism as a means of promoting western political values over common enemies for example during the cold war with the USAââ¬â¢s involvement into communist Vietnam. Vietnam was seen as a case study where the US intervened in order to promote liberal democracy.This was a result of the USââ¬â¢s foreign policy, you could argue that there has been considerable criticism towards the USAââ¬â¢s foreign policy as it has created an abundant amount of unnecessary conflicts, for example the Iraq and Iran conflicts. Robert Fine states that ââ¬Å"a destructive criticism of the idea of cosmop olitan right has been put forward by legal and political theorists who argue that cosmopolitanism is essentially a banner under which powerful nations conduct wars against their enemies and portray them as enemies of humanity itself. (Fine 2003:611) Essentially this depicts a detrimental aspect to the ideal of cosmopolitanism. ââ¬Å"a number of states may make themselves into a family, the union, because it is an individuality, must create an opposition, and so beget an enemy. â⬠(Hegel 2001: 259) This illustrates Hegelââ¬â¢s awareness of Kantââ¬â¢s idea, though he is illustrating here that Groups or unions will be created from states to, on a larger level create one individual to face their enemies.Though Carver and Martin illustrate that Kant was a ââ¬Å"critique of imperialism and colonialismâ⬠which you could argue is a primitive form of spreading political values and beliefs, he was a promoter of republicanism and at the centre of his philosophy he believed th at ââ¬Å" all political constitutions should ultimately be republicanâ⬠(Carver 2006: 39-41). Delanty also contributes to this issue by stating the problem with Kantââ¬â¢s cosmopolitanism is in ââ¬Å"transferring the republican constitution onto the international orderâ⬠.Even Hegel thought that Kantââ¬â¢s theory was inaccurate to modern times. Though many thought Hegel wished to criticize and oppose Kantââ¬â¢s understanding of cosmopolitanism, evidence suggests that he supported it but thought that it just needed reformulation in accordance to different epoch. ââ¬Å"It is argued that Hegelââ¬â¢s critique was neither regressive nor nationalistic, but rather that he advanced the theory of cosmopolitan right beyond the Kantian framework of formal natural law. (Fine 2003: 610) ââ¬Å"Hence, Kant proposed an alliance of princes, which should settle the controversies of states, and the Holy Alliance was probably intended to be an institution of this kind. But the state is individual, and in individuality negation is essentially impliedâ⬠(Hegel 2001: 259) Robert Fine refers to Karl Schmittââ¬â¢s biography on the Nuremburg trials, where he states that ââ¬Å"the only distinction between crimes against humanity and crimes for humanity is that the former were committed by Germans and the latter by Americans. (Fine 2003: 611). Fundamentally this denotes that there is a considerable amount of evidence to illustrate the faults with cosmopolitanism on a hole. On the other hand Kant had anticipated for this abuse of power within his concept and as Robert Fine states he desired to create ââ¬Å"a federation of nations based on mutual co-operation and voluntary consent among a plurality of independent states. â⬠This deems that the individual nation state remains with some sovereignty but the overall power lies within the federation of states.Although Kantââ¬â¢s republican prejudice may promote western ââ¬Ëimperialismââ¬â¢ because by stating that all political systems should work within the ideology of republicanism, it shall overwhelmingly create conflict with other foreign systems of politics and contrasts with what Robert Fine illustrates as the basis behind cosmopolitanism. ââ¬Å"standing armies would be abolished, no national debt would be incurred in connection with military costs, no state would forcibly interfere in the internal affairs of another, no acts of war would be allowed which would ââ¬Ëmake mutual con? ence impossible during a future time of peaceââ¬â¢, foreigners would be afforded a right of ââ¬Ëuniversal hospitalityââ¬â¢, and the indigenous inhabitants of newly conquered colonies would no longer be ââ¬Ëcounted as nothingâ⬠(Fine 2003: 613) Essentially it is difficult to appraise the pros and cons of cosmopolitanism especially when referring to its earliest contemporary form. Each pro or con has its own co-relating positive and negative.However overall evidence suggests that if I were indeed to analyse the above pros and cons it would seem that there are more significant arguments in favour of cosmopolitanism as accountability is key in the modern world we live in. Therefore cosmopolitanism is a better alternative to a liberal democracy that creates conflict. Bibliography * Delanty, G (2000). Cosmopolitan citizenship : beyond the nation state. In : May, Citizenship in a global age. Philadelphia: Open University * Jaspers, K. (2001). The German Questions.In : Koterski J The Question of German Guilt. Fordham: Fordham University Press. 41-55. * Fine, R. (2003). Kantââ¬â¢s Theory of Cosmopolitanism and Hegelââ¬â¢s Critique. Philosophy & Social Criticism. 29 (6), 609-630 * Kant, I (1991). Political Writings. Cambridge: Cambridge University * Pogge, T. (1992). Cosmopolitanism and Sovereignty. Chicago Journals. * Hegel, G (2001). Philosophy of Right. Kitchener: Batoache Books Limited. * Carver et. Al. (2006). Palgrave advance in continental politic al thought. Hampshire: Palgrave Macmillan. 32-59
Saturday, September 14, 2019
There are many reasons why you could argue the ‘Class Structure’ is changing in the Contemporary UK
Firstly, up until the 1980's wealth was becoming more fairly distributed across the population, however since the 1980's this trend has reversed and the gap between rich and poor has rocketed. Now a days, most wealth remains in the hands of a tiny minority whilst the majority float above the fine line of poverty. New Right sociologists claim that the old ruling class has disintegrated and a share owning expanded middle class has emerged. Peter Saunders now claims minority rule by a minority class has been replaced with a nation of stakeholders. However the continued existence of a ââ¬Ëpower elite' controlling the majority of wealth and power has been well documented by John Scott. Manual work patterns have changed also, i.e. in the primary and secondary industry manual jobs have declined significantly, whilst service sector jobs have increased. The expansion of the Welfare state has caused professional and non manual jobs to increase, results in a bloated middle class. The traditional working class has also changed, with women becoming a more influential and important member of the work force. Part time work has increase too. As a result of a rising global economy a geographical shift in the traditional working class has emerged. In the West there has been a growth in non manual employment with an extension of state services, in particular teachers, nurses, clerks etc There has also been an increase the employment of women and part time low insecure employment. Roberts claims the middle class has expanded but also ââ¬Ëfragmented' into a number of distinct groups, i.e. professionals, managers, self employed. Roberts call these strata within the middles class ââ¬Ëclass fractions' each with its own culture, norms and values. Professionals tend to employ internally, therefore if your father is a professional you are much more likely to be employed. Savage suggest that professionals have a strong sense of class solidarity as evidence of their willingness to take collective action to protect their values, i.e. Occupational Associations-BMA, law society and lower down the NUT There has been a significant increase in self employed people, especially in the areas of consultancy in the finance, ICT areas. Large numbers of employed managers have their own consultancy business too. It is understood that Henry Ford shaped the traditional working class with his first moving assembly line in the 1914. Work was divided up into much more manageable loads and presented to a much lower skilled work force in return for lower labour costs. Fordism shape both working class and its sense of solidarity. However with manufacturing in decline this class has also begun to decline. Henry Braveman argues that Fordism still impacts working class as workers are constantly de-skilled with the introduction of technology. This introduction of technology has also dented the middle class occupations as white collar clerical/ technical are subject to proletarianisation by the impending application of technology. Marxists suggest that revolutionary class consciousness will be the result of such trends. Daniel Bell suggests that we are now living in a post fordist or post industrial age where work is based intellectual creativity rather than physical effort. Businesses also take more care of their workforce through better conditions, pay and concern for professional development. To support these claims by Bell the primary and secondary industries have declined whilst tertiary have expanded, as a result fewer people in Western Europe now work more with their brains than with their hands. Service sector workers lack the old structures of union and solidarity, thus seemingly becoming more privatised. There has been a growth of highly skilled new technology workers (wired workers) whom work from home, enjoying increased flexibility, challenge and autonomy. However there is strong evidence against Bell's theory, i.e. some sociologists argue that manual work has simply followed market conditions to low labour costing parts of the world. Also some argue the point that most computer workers sit in fact sit front of computers to input simple repetitive data, in poor conditions and for low pay.
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